June 19, 2008
NBC 5 and Vehix Announce Agreement
NBC 5 / KXAS-TV, a leading source of local news and information on television and the internet in the Dallas/Fort Worth area, and Vehix, the multi-platform digital automotive network, today announced an agreement that will improve the car-buying experience for local consumers and allow local auto dealers associated with Vehix in the Dallas/Ft. Worth area to reap the benefits of broadcast and online advertising campaigns.
This is the first local broadcast affiliate partnership for Vehix, which kicked off on May 28, 2008. As a result, local auto dealers associated with Vehix will have traffic driven to their dealerships through various promotions and sponsorships for Vehix on NBC5, including on-air promotions during key time periods. On the station's website, nbc5i.com, the Vehix logo will appear on the home page, as well as on the traffic, news, sports and health pages.
Numerous auto dealers in the Dallas/Fort Worth area are featured by Vehix. "This partnership allows local auto dealers to compete for business on a scale they've never really been able to do before," says Vehix COO Meade Camp. "They can spend less, and get more in terms of exposure. It benefits everyone by increasing sales for local auto dealers, for local television stations and it provides customers with the information they need when buying a new or used car."
As part of the newly formed partnership, anyone clicking on the Vehix logo will be directed from nbc5i.com to the co-branded NBC5/Vehix new and used car-buying website and can browse available autos from local Dallas/Fort Worth dealerships. That site will include pricing, rebates and specifications, information on automobiles and trucks as well as expert and user reviews. The site will also provide user-friendly tools to compare vehicles across brands according to pricing, ratings and specs. Once a customer has chosen the vehicle they want, they can submit a secure online request to purchase their desired vehicle and receive a no-haggle price quote from the local Vehix.com member dealer.
Through this service, Vehix.com and NBC 5 will provide local dealerships with multi-platform promotional campaigns designed to increase sales and maintain a high level of customer service.
"Dealerships can use this partnership to increase their exposure not only online, but in more traditional media outlets," says Camp. "They don't have to decide whether to just go online or just the traditional advertising route. Now they can have both. In the end, it's the customer who wins by having to spend less time searching for their car, but having more choices to choose from."
To access the co-branded auto site Vehix is powering, visit, http://nbc5i.vehix.com.
Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix is owned by Comcast Spotlight, a division of Comcast Cable. For more information visit www.vehix.com.
About NBC 5
NBC 5 / KXAS-TV is the NBC Owned and Operated media center serving the Dallas / Fort Worth area with local and national news, information and entertainment programming 24 hours a day. Up-to-the-minute news and information can also be found online at www.nbc5i.com.