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Blinkx Partners With MEN7 to Bring Viewers the Best in Men’s Lifestyle Content

June 20, 2008

blinkx, the world’s largest and most advanced video search engine, today announced a partnership with MEN7, the first multiplatform lifestyle and entertainment network for affluent men. Launched by Los Angeles-based entertainment studio Bennett Group, MEN7 delivers on-demand, high definition, dynamic television programming to men ages 25 to 54. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with MEN7.

Visitors to blinkx will now be able to find MEN7′s quality men’s lifestyle content at their fingertips. From episodes of “The Great American Race” and “Extremists” for adrenaline junkies to “Billionaire Car Club” and “Bikini Destinations” for aspiring playboys, men everywhere are sure to find something to enjoy.

“Young men are among the most active consumers of online television and there’s a tremendous amount of high quality content available for this demographic now,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re thrilled to serve as a vehicle for making MEN7′s entertaining programming easily searchable and available to our users.”

“One of our goals at MEN7 is to make our content accessible across as many platforms as humanly possible,” said Darryl Mack, director of Internet and Digital Media for MEN.tv. “blinkx has developed a very innovative way for us to expand our reach further than ever before. We’re pleased to have our content on blinkx.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM:BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About The MEN7 Network

The MEN7 Network is being launched by Bennett Group, a fully integrated entertainment studio encompassing four distinct divisions — production, post-production, music and international distribution of “The MEN7 Show” in over 15 countries.

International distribution of “The MEN7 Show” has been secured in over 15 countries, including Finland (MTV), French Canada (Vivavision), Korea (CJ Media Networks), India (ZeeTV), Latvia (Latvian TV), Turkey (Dogan TV), Slovakia (Xentauri TV) and the Middle East markets of the United Arab Emirates, Egypt, Jordan, Syria and Lebanon (Tanweer).




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