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Roost.Com Offers Access to All St. Louis-Area Homes for Sale

June 24, 2008

Real Estate Search Platform Introduces Most Comprehensive Collection of St. Louis-Area Homes for Sale Alongside Intuitive Search Experience

LEWIS PR for Roost.com

Emelyne Interior, 415-992-4400

roost@lewispr.com

Roost, the most comprehensive search engine for homes, today announced availability for the entire St. Louis area offering local homebuyers the most complete and up-to-date homes for sale content on the Web.

“Roost.com is the first and only site I visit to search for homes in the St. Louis area,” said Tina Been, local St. Louis resident and active home seeker. “I’ve used many sites and found Roost to offer the most uncluttered and comprehensive search experience. For any local residents looking for real estate in the St. Louis area, Roost should be a go-to destination for finding homes fast.”

Roost partners with the local MLS and local brokers to provide a search engine that offers consumers access to all publicly available homes for sale data via a network of individual broker sites accessed via the Roost.com search engine. By doing this, Roost ensures St. Louis consumers receive a single, consistent experience for searching comprehensive property listings. Roost also provides homebuyers access to For Sale by Owner listings and New Construction listings in order to ensure a truly comprehensive experience.

“What prospective homebuyers don’t realize is that homes for sale content on the Web is not a commodity – it’s not all created equal,” said Alex Chang, CEO of Roost. “Most sites on the Web try to mask how many homes for sale they have in a particular area because they often receive incomplete listing feeds from local agents, brokers or real estate listing syndication sites. These feed-based models leave consumers with a partial view of the homes for sale landscape because that model relies on local brokers and agents to take an additional step while listing their homes for sale and submit their listings to the handful of sites dedicated to real estate search. At Roost, we’ve set out to solve this problem by going direct to the source of this data – the local Multiple Listing Service (MLS).”

In addition to offering an intuitive and comprehensive consumer experience, Roost is working extremely well for broker partners as well. A recent internal study revealed that Roost traffic included 88% more new visitors to broker sites versus any other referral source. In addition, visitors referred from Roost.com spend twice as much time on site and nearly three times as much time on each listing page. “That’s a highly engaged consumer in my mind,” said David Winans president of David Winans GMAC Real Estate – a leading Real Estate Broker in the Dallas metro area. “We’re thrilled to partner with Roost to receive highly qualified consumer traffic as an incremental marketing channel for us.”

Roost.com has no setup fees and no commitment term for brokers. Brokers simply pay for the traffic when they want it. Brokers interested in learning more about Roost can contact Matthew Cullen, Vice President of Business Development at (415) 250-7087 or email sales@roost.com.

Roost has formed partnerships with many MLS boards throughout the country bringing a comprehensive home search experience to homebuyers in over 11,000 cities – with nearly 1.5 million listings updated multiple times each day.

About Roost

Roost is an innovative online real estate platform that combines a network of individual real estate broker Web sites with a comprehensive search engine. Roost offers new search technology, an intuitive, visual interface and the most comprehensive property listings to help users find a home for sale and find it fast. The company works collaboratively with Multiple Listing Services (MLSs) and real estate brokers in each region to provide up-to-date, accurate data. Roost.com currently lists homes for sale in thousands of other cities across the nation including; Atlanta; Baltimore; Boise; Boston; Chicago; Dallas; Denver; Fort Worth; Houston; Miami; Minneapolis; Orange County; Orlando; Philadelphia; Phoenix; Portland; Sacramento; San Diego; St. Paul; Tampa; Silicon Valley; St. Louis; and Washington D.C. areas, ensuring the results for each local search are complete. Founded in 2007, Roost.com is based in San Francisco, Calif. To start your home search, visit http:// www.roost.com. Keep your eye on Roost.

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