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Multiply, Fifth Largest Global Social Network, Introduces Multiply Premium, With 'Available Forever' Feature for Photos, Videos, and Blogs

Posted on: Wednesday, 25 June 2008, 12:02 CDT

BOCA RATON, Fla., June 25 /PRNewswire/ -- Multiply, Inc. (http://multiply.com/) has offered for years the most advanced features for building and growing social networks for families and friends, with industry leading controls for privacy and access, all for free. Today, the site that has grown to become the world's fifth largest independent social network announced Multiply Premium, enabling its users to enjoy additional functions to save their discussions, photos and videos for generations. The enhanced service will cost $19.95 per year and offer unlimited storage of high-resolution media and the discussions around them.

Multiply now goes beyond other social networks by enabling a 'living scrapbook' of the digital images and conversations of its social users, while offering resources that allow users to maintain that scrapbook across multiple generations. A leader in social publishing Multiply was the first social network to offer consumers an easy way to store and manage their digital memories. With 'Premium,' Multiply is again leading innovation by enabling these shared, collaborative media collections to be maintained across generations.

"This is the logical extension to our users, whose social networking revolves around an inclusive discussion and shared memories with their close friends and families, rather than a broadcast of transitory bits and pieces to the world," said Peter Pezaris, CEO of Multiply, Inc. "With Multiply Premium, our users can ensure that all their digital media and their memories are available, forever."

Multiply gives people the ability to share their personal media - including photos, videos, blogs and other content - strictly within their personal network, which includes direct contacts and those connected to the user through real-life relationships. This not only creates the most realistic representation of a user's social network on the Web, but also instills a sense of privacy, relevancy, and control that is unique to the service. With more than 9 million users posting 2 million photos, 19,000 videos and 55,000 blog entries daily, Multiply is also one of the world's largest multimedia sharing Web sites.

"With Multiply Premium, not only will users be able to permanently keep their photos in a secure, remote location, but they will be able to preserve the discussions around these media as well. Not only can a parent share photos and video of a child's first steps, but in twenty years, that child will be able to look back and see the online discussion that his grandparents had about the experience. Access to these discussions can be nearly as valuable as the media themselves," added David Carlick, Director at Multiply and Venture Partner at VantagePoint Venture Partners, Multiply's leading investor. VantagePoint Venture Partners were previously the lead investor in Intermix Media, which generated MySpace; David Carlick was Chairman of Intermix Media when the company and MySpace were purchased by News Corp in 2005.

Multiply's new AutoUploader makes the storage solution simple to use. The small application, which can be installed in seconds on any computer running on any operating system, regularly scans user-designated directories for new photos and videos and automatically copies them to one's remote Media Locker, a secure, private area on the Multiply site. Within minutes of transferring media files from a camera or cell phone, users can have the peace of mind that their memories are safe from computer crashes or accidental deletion.

The AutoUploader also makes sharing easier than ever. Multiply will alert users whenever new files have been synced to their Media Lockers, at which point they can select which photos and videos to share and, using Multiply's best-of-breed privacy controls, with whom. The entire process is nearly instantaneous since there is no waiting for files to upload.

In addition to permanent storage for their media and memories, Multiply Premium users will enjoy ad-free browsing, have an ad-free profile, and be able to upload videos up to 20 minutes long. For more information about Multiply Premium visit http://multiply.com/premium.

About Multiply Inc.

Based in Boca Raton, FL and with offices in New York City and San Francisco, Multiply gives people the ability to share personal content with a wider, more relevant audience by leveraging trusted relationships to communicate with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about - and fewer strangers - see your personal content and interact with you. Multiply's feature-set appeals to a growing number of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by their real-world friends and family. Named to AlwaysOn's 2008 OnMedia 100 list of top private digital entertainment and media companies, Multiply is privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. For more information, visit http://multiply.com/.

Multiply, Inc.

CONTACT: Julie Wohlberg, +1-561-443-5566, ext. 324,Cell: +1-484-201-7068, Julie@multiply.com, of Multiply, Inc.

Web site: http://multiply.com/http://multiply.com/premium

Source: PRNewswire

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