Global Business Search Engine to Strengthen Its Advertising Network for B2B Search
Posted on: Thursday, 26 June 2008, 12:02 CDT
International business search engine Masterseek are currently engaged in expanding their advertising network for B2B search.
In connection with an extensive marketing campaign planned for Europe in the autumn of 2008 and Asia and the USA towards the end of the year, Masterseek are expanding all their sales activities by opening up for strategic partnerships with online sales and marketing companies in Europe, Asia, and the USA.
"In our experience the market for B2B search is expanding rapidly; that's why we see enormous growth potential in this advertising segment. To expand and strengthen our advertising programs, we have established an advertising network under the name Masterseek Professionals Partners. Our aim is to enter into partnerships with 35 European partners who can service our customers before the end of the year," says founder Rasmus Refer.
Today's market is divided between a number of different business directories, including Kompass, KellySearch, EuroPages and Thomas Net, which all allow users to market niche products and services. Masterseek distinguishes itself in this market by being a global player.
Continuing rapid growth
The market for online marketing is growing so rapidly that it has overcome the crisis in the financial markets and general lack of optimism about future growth prospects. Continued growth of between 15% and 30% in relation to 2007 is predicted for 2008, and according to analysts Nielsen Online, 7.5 billion search queries were carried out in February 2008.
"We believe that B2B search will be in focus in the coming years and that this will result in an enormous boost to online advertising revenues," says Rasmus Refer.
The technology
Since 1999, Masterseek have developed web crawlers that automatically collect and sort company details from the Internet. Today Masterseek are one of the world's largest company databases, providing free access to information about almost 50 million companies from over 75 countries and handling over 90.000 B2B searches every day.
SOURCE: Masterseek
Source: MARKET WIRE
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