June 26, 2008

Experian CheetahMail Wins T-Mobile Contract

T-Mobile has appointed Experian CheetahMail as its e-mail marketing partner of choice in the UK.

Experian's global e-mail marketing and customer intelligence service will provide T-Mobile with the necessary insight, expertise and technology with which to optimise all of its permissions-based e-mail marketing messages.

The deal will involve Experian CheetahMail designing, managing and deploying highly targeted e-mail marketing campaigns for T-Mobile, as well as providing a range of professional services such as e-mail management and strategic consulting. The scope and scale of the Experian CheetahMail services at T-Mobile's disposal will enable the mobile operator to get the greatest return from its e-mail marketing activities through highly relevant and targeted messages.

The deal with Experian CheetahMail sees T-Mobile moving to an outsourced e-mail marketing model, having previously run its e-mail marketing campaigns in-house.