June 26, 2008
Experian CheetahMail Wins T-Mobile Contract
T-Mobile has appointed Experian CheetahMail as its e-mail marketing partner of choice in the UK.
Experian's global e-mail marketing and customer intelligence service will provide T-Mobile with the necessary insight, expertise and technology with which to optimise all of its permissions-based e-mail marketing messages.
The deal with Experian CheetahMail sees T-Mobile moving to an outsourced e-mail marketing model, having previously run its e-mail marketing campaigns in-house.