June 27, 2008

Internet Goes Mobile

By MILLER, Grant

Demand for the internet on mobile devices and the popularity of social networking sites are set to push the telecommunications industry in new directions, Vodafone New Zealand chief executive Russell Stanners told a business audience in Palmerston North yesterday.

According to a Vodafone survey, 79 percent of customers would be prepared to accept advertising on their mobiles provided it was controlled and relevant.

There would be a push to move the wide-ranging internet experience into mobile devices and Vodafone had to embrace the mobile internet trend, he said.

The company planned to grow its influence beyond the mobile market to broadband and the internet, he said.

Mr Stanners spoke to representatives of 140 businesses at a Manawatu Chamber of Commerce function in the Regent on Broadway theatre.

Accelerated availability of broadband technology, under a government led by Labour or National, would be good for everyone, he said.

There are 4.2 million mobile devices in New Zealand, he said.


(c) 2008 Evening Standard; Palmerston North, New Zealand. Provided by ProQuest Information and Learning. All rights Reserved.