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AT&T Unveils Experience Store in Coral Gables; First Store of Its Kind in Florida

Posted on: Monday, 30 June 2008, 09:02 CDT

MIAMI, June 30 /PRNewswire-FirstCall/ -- AT&T Inc. today announced the opening of the first AT&T Experience Store(SM) in Florida. The store, located in downtown Coral Gables at 215 Miracle Mile, provides a new way for visitors to experience and shop for communications and entertainment services. The store is the third bilingual AT&T Experience Store in the nation.

The nearly 5,400-square-foot store is larger than the typical AT&T retail store and features several new retail concepts. The store is part of the transition from a wireless-centric space to a high-energy retail format that showcases AT&T's extensive portfolio of wireless, broadband, video and wireline products and services, such as AT&T U-verse(SM) services.

"The AT&T Experience Store in Coral Gables is what AT&T is all about," said Rich Guidotti, vice president and general manager of AT&T's South Florida wireless operations. "All of the communications and entertainment products that consumers want are in one place and under one roof."

As the first bilingual AT&T Experience Store in Florida, the Coral Gables store will feature merchandising and interactive stations in both English and Spanish and a bilingual staff of 26 communications specialists to better serve Hispanic consumers.

"The Hispanic population represents the largest consumer segment in Miami-Dade County," Guidotti said. "We are proud to employ a bilingual staff that is trained to help our customers choose from a wide range of communications and entertainment products and services. The new Coral Gables AT&T Experience Store provides a convenient, comfortable and culturally friendly shopping environment for our Hispanic customers."

The AT&T Experience Store features a fully integrated media experience, including five integrated Experience Stations that encourage customer interaction with cutting-edge wireline, wireless and converged services. In addition, knowledgeable store personnel -- 29 total -- are on hand throughout the store and around each station to guide consumers through product trials and purchasing decisions.

Each AT&T Customer Experience Station features:

-- AT&T Advanced TV Zone. Customers can view AT&T U-verse TV and AT&T | DISH Network(R) service demonstrations, enabling them to test-drive Web-based and wireless remote access features, High Definition (HD) programming and browse an extensive Video On Demand catalogue.

-- AT&T Home Connections. Customers can browse the Internet, customize AT&T home-page portals and test AT&T Remote Monitor through a remote in-store camera.

-- Entertainment and Style. Customers can review the latest and greatest 3G wireless devices that allow users to download music, stream video and surf the Web.

-- Productivity Solutions. Geared toward road warriors and small business owners, customers can test wireless phones, BlackBerry(R) devices, smartphones, GPS and Bluetooth(R) accessories by using e-mail and Microsoft Corp. applications.

-- Talk, Text and Browse. Customers can try out GoPhone(R), our popular prepaid service, and an assortment of wireless handsets.

"From the moment customers enter to the moment they leave, they will be able to experience AT&T's full suite of services for the first time," said Marshall Criser lll, president of AT&T Florida. "The new Coral Gables store is part of a key initiative in the company's ongoing commitment to integrate its wireline and wireless operations and give consumers greater convenience and a streamlined approach to the way they purchase and interact with our products."

Other unique features of the Coral Gables AT&T Experience Store include more than 20 screens that highlight AT&T products and services, encourage direct customer interaction and allow store personnel to "show and tell." Digital messages that inform customers about the variety of lifestyle, product and feature benefits are displayed throughout the store on three 32-inch LCD screens. A series of touch-screen Information Stations also provide valuable information to assist employees and customers during the sales process.

The AT&T Coral Gables Experience Store is the seventh AT&T Experience Store to open in the nine-state Southeast region and the 20th nationwide. Store hours are 9 a.m.-8 p.m. Monday through Friday, 9 a.m.-9 p.m. on Saturday and 10 a.m.-6 p.m. on Sunday.

AT&T has approximately 330 retail locations throughout South Florida, including company-owned stores, agents and national retailers.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T Inc.

CONTACT: Kelly Starling, +1-561-775-4259, cell, +1-561-301-1414,kelly.starling@att.com

Web site: http://www.att.com/

Source: PRNewswire-FirstCall

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