June 30, 2008
VH1 and Slide Inc. Partner to Bring VH1-Branded SuperPoke! Actions to the Web and TV
NEW YORK and SAN FRANCISCO, June 30 /PRNewswire/ -- VH1, a unit of Viacom's MTV Networks , and Slide, Inc., the world's largest producer of applications for social networks, today announced a partnership that bridges social media and television in a first-of-its-kind on-air/online promotion. Beginning Wednesday, July 2, users on Facebook and MySpace will be able to send VH1 SuperPoke! actions to their friends. More than 10,000 lucky users will be selected to have their SuperPoke! actions appear on TV during VH1's 4-day on-air marathon leading up to the premiere of "I Love Money" -- a new series featuring the most notorious cast members from the network's highest rated shows "Rock of Love,""I Love New York" and "Flavor of Love."
The "I Love Money SuperPoke!Fest" will launch online at ILoveMoney.VH1.com on Wednesday, July 2, one day before the start of VH1's on-air marathon of its hit shows "Rock of Love,""I Love New York," and "Flavor of Love." VH1's site will take users to the Slide SuperPoke! application on Facebook or MySpace, where users can choose from 30 different VH1-branded actions, such as "get romantical with" (Flavor of Love) or "give a thorny rose to" (Rock of Love).
Using a lottery method, select users will have their SuperPoke! actions appear on TV during the course of the marathon, along with their name and recipient's name. They will also be notified about what day/hour their SuperPoke! action will appear. The on-air marathon will include persistent messaging and graphics that will provide the backdrop and TV screen real estate to display selected users' SuperPoke! actions.
"Partnering with Slide to create VH1's SuperPoke!Fest gives us yet another unique and effective way to reach our viewers as we launch and brand our new series 'I Love Money,'" said Nigel Cox-Hagan, Senior Vice President, Creative Group & Consumer Marketing, VH1. "Slide will benefit from a significant amount of TV promotion as we open our airwaves during a weekend-long TV marathon of our highest rated shows to expose the hugely successful SuperPoke! application to our highly-engaged TV viewers."
"Slide and VH1 are both companies that excel at entertaining their audiences," said Keith Rabois, Vice President of Strategy and Business Development for Slide. "This partnership, the first of many to come, offers our enthusiastic users the chance to become SuperPoke! stars on the television network they already know and love. Now, SuperPoke! is not only fun and social, but it might get you on TV too."
About "I Love Money" and VH1's "Of Love" Marathon
America's favorite contestants from VH1's hit series "Rock of Love,""I Love New York" and "Flavor of Love" are set to star in the network's newest 'celebreality' series, "I Love Money" premiering on Sunday, July 6 at 9:00 PM ET/PT. Hosted by Craig J. Jackson, the 12-episode series will pit 17 all-star contestants against one another for a chance to win a $250,000 grand prize.
VH1's "Rock of Love,""I Love New York" and "Flavor of Love" marathon will run from Thursday, July 3 -- Sunday, July 6 and will lead into the series premiere of "I Love Money."
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1 Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.
About Slide, Inc.
Slide is the world's largest publisher of social entertainment applications. We offer people the ability to engage and have fun with one another using the relationships they've already developed on social networks such as Facebook and MySpace. The social networks benefit from increased activity, advertisers benefit from an exuberant audience, and our users can share favorite videos, send virtual lattes or even throw sheep at each other. At Slide, we take fun very seriously. That's why more than 170 million people interact with our products -- including SuperPoke!, Top Friends and FunWall -- every month, making Slide one of the largest Web properties in the world. Launched in 2005 and founded by PayPal co-founder Max Levchin, Slide is backed by Mayfield Fund, Blue Run Ventures, Khosla Ventures and Founders Fund.
Contacts: Erica Cantwell Sahin/VH1 Tammy H. Nam/Slide, Inc. 212-846-3683 415-513-4474 [email protected] [email protected]
Web site: http://www.vh1.com/http://ilovemoney.vh1.com/