June 30, 2008
Local.Com Announces Advertising Partnership With White Directory Publishers, a Division of Hearst Holdings, Inc.
Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced a sales partnership with White Directory Publishers, a division of Hearst Holdings, Inc.
The partnership allows Local.com to leverage White Directory Publishers' national sales channel to market and sell Local.com's display advertising inventory to national companies with local and regional business locations throughout the U.S."This partnership allows Local.com to reach out to large businesses with regional presence through a leading feet-on-the-street sales force," said Peter Hutto, Local.com vice president, business development and sales. "This partnership will give Local.com better reach into the small business market, and provide White Directory with a large online distribution channel for their advertisers."
The display ads will appear on the Local.com site, in addition to White Directory Publisher's Talkingphonebook.com and Area-wide.com sites. White Directory Publishers will provide creative support for the display ad units, which will include leaderboard and skyscraper ads.
"This is a tremendous opportunity for national advertisers to extend their reach to local consumers on one of the leading local search sites that consistently ranks in the Top 100 in traffic generated," said David Bowling, director of national sales for White Directory Publishers. "This is an innovative approach to the sales and targeting of display ads to local consumers by national advertisers with local points of presence."
Local.com (NASDAQ:LOCM) is a top U.S. website and local search network attracting approximately 16 million visitors each month seeking information on local businesses, products and services. Powered by the company's proprietary Keyword DNA(R) and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile(TM) provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.
About White Directory Publishers, A Division of Hearst Holdings, Inc.
White Directory is one of the largest U.S. based independent publishers of print and online yellow pages directories in the country. Shaping an industry since 1968, White Directory has been publishing the nationally-known, award-winning Talking Phone Book for 40 years and continues to connect buyers and sellers through its multi-media suite of print and digital products. The Company publishes nearly 80 print directories in 11 states as well as providing Internet yellow pages, SEM, video and direct marketing solutions for its advertisers. Acquired by the Hearst Corporation in 2004, White Directory also publishes 12 books under the Area-Wide brand in Texas. For more information, visit: www.talkingphonebook.com.