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Oodle Taps Coremetrics to Gain Richer Insight Into Visitor Behavior

July 1, 2008

SAN MATEO, Calif., July 1 /PRNewswire/ — Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Oodle has selected Coremetrics to help establish a metrics-driven marketing approach that will increase both revenues and return on investment. The key advantages of Coremetrics include robust reporting, strong segmentation capabilities and flexibility to tailor the system to meet Oodle’s reporting needs.

Oodle is the best way to buy and sell through online classifieds. Bringing together more than 40 million listings from over 80,000 sites, Oodle improves the way people buy and sell locally. Comprehensive search, convenient email alerts and shopping information empower consumers to make better buying decisions. The site now attracts more than six million unique visitors each month. Oodle also powers classifieds marketplaces for over 200 leading brands, including Walmart.com, Cox Interactive, Media General, San Diego Union Tribune, Military.com and Lycos.

The company will use Coremetrics to gain better insight into complex visitor behavior and increase the accuracy and effectiveness of reporting. The company will leverage the enhanced visibility into traffic flow, site behavior, category performance and other data to develop best practices related to online classifieds. Oodle plans to share these best practices with partners to help them improve the performance of their offerings.

“Our business is complex because we evaluate Oodle traffic as well as the traffic of our network partners,” explained Faith Sedlin, Oodle co-founder and vice president. “We had two primary criteria in choosing a solution. The first was a vendor that offered a solution robust enough to address the reporting needs of Oodle and our partners. The second was a vendor that provided premium service and would work with us to customize the platform to meet our requirements. Coremetrics best met these criteria.”

“Understanding how traffic flows in and out of a site is vital to the success of any online marketing strategy,” said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. “Sites like oodle.com can leverage out-of-the box capabilities as a foundation, but they need to fine tune tagging, reporting and other aspects of the solution to accurately reflect how users are interacting with their sites. It takes true teamwork to achieve this. Our technical team brainstormed with the technical leads at Oodle to tackle the challenges and come up with an approach that associates revenue with user behavior.”

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California and competes with Omniture and WebTrends. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

About Oodle

Oodle is the best way to buy and sell through online classifieds. Bringing together more than 40 million listings from over 80,000 sites, Oodle improves the way people buy and sell locally. Oodle offers the most comprehensive search, convenient email alerts and information to empower consumers to make better buying decisions. Sellers can post ads for free and reach more buyers by being automatically published on hundreds of trusted partner classifieds sites.

Since its launch in 2005, Oodle has grown rapidly and attracts over six million unique visitors each month. Oodle also powers classifieds marketplaces for over 200 leading brands, including Walmart.com, Cox Interactive, Media General, San Diego Union Tribune, Military.com and Lycos.

Coremetrics

CONTACT: Kristin Mitchell of LEWIS PR, +1-415-992-4400,coremetricspr@lewispr.com, for Coremetrics

Web site: http://www.coremetrics.com/http://www.oodle.com/




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