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Ducati Drives Online Speed, Agility With WebTrends

July 1, 2008

Italian motorcycle manufacturer Ducati has selected WebTrends Analytics 8.5, the online marketing industry’s most powerful and open analytics platform, to better understand and enhance visitor engagement and maximize online sales.

WebTrends, a leading provider of Web analytics and online marketing solutions, provides Ducati solid insight into the strengths and weaknesses of its web sites and helps improve the return on the company’s online investments. With WebTrends Analytics 8.5, Ducati gets visibility into online visitors’ behavior and the effectiveness of content on its web site, along with sophisticated reporting and business intelligence that can grow and be customized according to the company’s needs.

“Thanks to the steady monitoring of our web site’s content and effectiveness, we are able to better interact with our customers and offer them customized services,” said Luisa Ercoli, Internet Manager for Ducati. “WebTrends Analytics allows us to measure the value of our online initiatives in real time, and improve their success.”

Through their web site, www.ducati.com, Ducati manages its worldwide corporate communications, builds relationships with visitors and optimizes its e-commerce site to increase online sales.

“WebTrends is proud to partner with a dynamic global brand such as Ducati,” said Dan Stickel, CEO of WebTrends. “Across the organization, WebTrends is dedicated to Ducati’s success, and we’re excited to provide them with the analytics horsepower to compete and win in the global online marketplace.”

Founded in 1926, Ducati produces racing-inspired motorcycles with unique engine features, innovative designs, advanced engineering and overall technical excellence. Currently Ducati produces motorcycles in distinct market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Multistrada, SportClassic and Hypermotard. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets. From the fastest sport bikes to the meanest Monsters, Ducati turns dreams into reality for even the most demanding riders and fanatical enthusiasts. For further information, please visit http://www.ducati.com

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives.

For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.




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