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Bundled Communication Services in the United States 2008

Posted on: Wednesday, 2 July 2008, 09:00 CDT

Research and Markets (http://www.researchandmarkets.com/research/9e188e/bundled_communicat) has announced the addition of the "Bundled Communication Services in the United States 2008" report to their offering.

Consumers are responding positively to bundled carriers because they find managing multiple media bills frustrating, and as a result of substantial price promotion. Double play, triple play and quadruple play offerings are becoming the rule rather than the exception for communication services. This is a growth market but one ruled by cost, with companies competing to win over consumers through price wars and promotions, with all segments (subscription television, cellular telephony, home telephony, and broadband Internet) largely mature.

This report provides a comparative examination of market leaders as well as competitive alternatives in home media service such as online video and VoIP. The report also examines how bundled offerings vary among competitors and which ones stand a better chance of capturing and retaining customers. Market innovation is reviewed, exploring why and how innovations are pushing this market forward in regard to content, technology, and service.

The report also provides the information necessary to identify and target receptive demographics, offer new products and services that take advantage of growth trends, and reach under-served groups quickly and effectively. This report addresses a number of issues and developments that will change the shape of the communications industry in the next few years, such as:

- The rise of promotion-based bundled offers, and the consumer response

- Remaining growth areas for cellular service

- Prevalent trends in communications advertising, and how to make marketing distinct

- In-depth analysis of consumer attitudes and behavior

- Product segment analysis

- Building brand loyalty among younger communications consumers

- Forecast of sales and subscriptions for cable/satellite TV, and copper-wire and cellular telephony.

Key Topics Covered:

Contents

-Scope and Themes

-What you need to know

-Definition

-Data for this report

-Abbreviations and terms

-Abbreviations

-Terms

-Executive Summary

-BCS share of consumer communications dollars rising rapidly

-Market Size and Forecast

-Instant messenger players

-Figure 5: Most popular instant messaging services among teens and adults, November 2007

-AIM/AOL

-Yahoo! Messenger

-Voice over Internet Protocol (VoIP) allows real-time voice chats

-VoIP players

-Figure 6: Revenues and subscribers for Skype and Vonage, 2006 and 2007

-Vonage

-Skype

-Competitive Context: Online Video

-Competitive Context: Wireless Broadband

-Segment Performance Overview

-Add-ons

-Segment Performance--Internet Service

-Segment Performance--Pay TV

-Market Drivers

-Security remains a central concern

-Leading Phone Companies

-Advertising

-Consumers courted with freebies, rebates

-Reasons for Not Subscribing to a Bundled Plan

-Motivation for Switching Service

-Interest in Video Conferencing

-Minority Groups Online Keen on Tech

Companies Mentioned:

- AT&T Inc.

- Verizon Wireless (Cellco)

- Comcast Corporation

- The DIRECTV Group Inc.

- Skype Technologies S.A.

- Home Box Office, Inc.

- Vonage Holdings Corp.

- Dish Network

- Time Warner Inc.

- Satellite Broadcasting Communications Association

- Qwest Communications International Inc.

- FOX Broadcasting Company

- AOL

- Consumer Electronics Association

- Netflix, Inc.

- Yahoo! Inc

- Starz Entertainment Group LLC

- Blockbuster USA

- Apple, Inc

- Federal Communications Commission (FCC)

- MySpace.com

- Sprint Nextel Corporation

- ESPN, Inc.

- U.S. Bureau of Labor Statistics

- The National Cable and Telecommunications Association

- Research In Motion (USA)

- Borders Group

- Google, Inc.

- Facebook, Inc.

- Flickr

- T-Mobile USA

- News Corporation (The)

- MTV Networks

- Cingular Wireless LLC

- NBC Universal, Inc.

- CBS Corporation

- Food and Drug Administration

- InterExchange, Inc.

- Federal Trade Commission

- Barnes & Noble, Inc

- Staples, Inc

- PETCO Animal Supplies, Inc

- TiVo Inc

- Wal-Mart Stores (USA)

- McDonald's U.S.A.

- YouTube, Inc.

- Movielink, LLC

- CinemaNow, Inc

- Starbucks Corporation

- UAL Corporation (United Airlines)

- Hyatt Corporation

- Accor North America

- Red Roof Inns

- Sierra Wireless, Inc.

- American Greetings Corporation

- The New York Times Company

- Napster Inc.

- XM Satellite Radio Holdings Inc.

- Yellow Pages Association

- LG Electronics Inc (USA)

- Samsung Electronics (USA)

- Discovery Channel

- Universal Studios Inc.

- Nextel Communications Inc.

- PeoplePC Inc.

- ALLTEL Corporation

- BellSouth Corporation

- Cellular Telecommunications and Internet Association (CTIA)

- DSL Forum

- Internet Society International (ISOC)

For more information visit http://www.researchandmarkets.com/research/9e188e/bundled_communicat

Source: Business Wire

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