July 2, 2008

TechCrunch Teams With Conduit to Debut Innovative Capabilities of the Conduit Website Syndication Platform

Conduit, a leading provider of website syndication solutions for web publishers, and TechCrunch, a leading technology blog dedicated to obsessively profiling and reviewing new Internet products and companies, today announced the roll out of TechCrunch content offerings on the Conduit platform. With this integration, TechCrunch readers now have first access to syndicated content and event information. Conduit plans to use TechCrunch reader feedback from the syndication platform for future product development innovations.

The collaboration was kicked off earlier this month with the introduction of the CrunchBar community toolbar. Requiring no registration, readers can install the CrunchBar in seconds and instantly subscribe to more than 20 TechCrunch news, audio, picture and video feeds, including all TechCrunch posts, Michael Arrington's Twitter updates, Gillmor Gang podcasts, and videos like the TechCrunch Elevator Pitches from Internet startup CEOs.

"Conduit has provided us with an unique and effective means to help existing and new readers to connect with the TechCrunch community," said Michael Arrington, founder and co-editor of TechCrunch. "The new syndication features on the CrunchBar also create another avenue for TechCrunch to distribute our content to a larger audience--and it's now one of my favorite ways to post to Twitter."

The initial release of the CrunchBar highlights a few of the more advanced capabilities of the Conduit platform like the BeTwittered widget, that allows CrunchBar subscribers to send Tweets directly from the browser. TechCrunch also plans to use the desktop community alerts, text boxes that can be pushed directly to the desktop, to keep readers abreast of breaking news, such as ticket sales for local MeetUps and TechCrunch award events. By distributing everything from RSS feeds to interactive gadget-based applications, the Conduit syndication platform provides TechCrunch with new ways to connect with its audience, while simultaneously delivering the latest in Web 2.0 technology and entertainment.

"With this TechCrunch collaboration, we will showcase our innovative capabilities to one of the most Internet-savvy and demanding audiences on the Web," said Ronen Shilo, CEO of Conduit. "Their critical evaluation and feedback will be invaluable to Conduit in building additional features and functionality for our growing base of 140,000 web publishers from around the world."

In addition to the Web 2.0 applications mentioned above, the CrunchBar includes custom searches for all TechCrunch sites, personalized tools such as local weather, an email inbox notifier, and more. To download the TechCrunch CrunchBar, go to http://www.techcrunch.com or www.techcrunch.com/toolbar/

For publishers interested in syndicating content via a customized community toolbar, go to www.conduit.com. Conduit's easy-to-use platform is available free of charge. The community toolbar is a browser plug-in supported by Firefox and Internet Explorer for Windows, Mac and Linux.

About TechCrunch

Founded in 2005, TechCrunch is a leading technology blog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, TechCrunch profiles existing companies that are making a commercial or cultural impact on the new Web space. TechCrunch is co-edited by Michael Arrington and Erick Schonfeld. TechCrunch is the flagship property of the Crunch Network, which delivers 10 million page views per month from more than a dozen blogs focused on various technology verticals and geographies.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.