July 3, 2008

Critical Mass Appoints Jason Theodor Creative Director

CALGARY, Alberta and CHICAGO, July 3 /PRNewswire/ -- Critical Mass (http://www.criticalmass.com/), an Omnicom digital marketing agency, has named branding expert Jason Theodor Creative Director. An avid blogger, lecturer, and industry veteran with eleven years experience, he will be based in Toronto.

Theodor served as Interactive Creative Director at Ogilvy and MacLaren McCann prior to joining Critical Mass. He played an integral role in both Yahoo!'s global re-branding and Dove Evolution's viral campaign. He also started his own online consultancy specializing in idea generation for marketing, branding, and creativity, working with such agencies as Saatchi and Saatchi, JWP, Ogilvy and Mather, and Idea Couture.

Previously, Theodor led online branding initiatives for Yahoo!, Dove, General Motors, Rogers, Cisco, American Express, IBM, Mattel, Microsoft, Nestle, Sony, and other Fortune 500 companies.

The Canadian Marketing Association (CMA) has repeatedly recognized Theodor's work. He received the 2007 CMA Award for Yahoo! Canada's "Dance Dance Monkey" and the 2005 CMA Award for New Media: E-Mail for General Motors of Canada Limited's "Interchange."

Jason also authors the blogs, 1% (1over100.com) and ThereIsNoBox.ca (thereisnobox.wordpress.com), in addition to consulting, lecturing, and driving workshops on brainstorming techniques and creativity.

"Jason brings a wealth of experience in the converging worlds of advertising, marketing, and Web 2.0," said Dianne Wilkins, Chief Executive Officer of Critical Mass. "We expect that our clients' campaigns will benefit from his creativity, forward thinking and passion for the online channel."

About Critical Mass

Critical Mass (http://www.criticalmass.com/), an Omnicom digital marketing agency, helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit http://www.criticalmass.com/.

About Omnicom

Critical Mass is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

    Contact:    Matthew Caldecutt / Tiffany Guarnaccia    Trylon SMR    212/725-2295    [email protected] / [email protected]  

Critical Mass

CONTACT: Matthew Caldecutt, [email protected], or TiffanyGuarnaccia, [email protected], both of Trylon SMR for Critical Mass,+1-212-725-2295

Web site: http://www.criticalmass.com/http://www.omnicomgroup.com/