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AdGooroo Research Details Share of Advertisers Among Google, Yahoo! and MSN

Posted on: Tuesday, 8 July 2008, 09:00 CDT

AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled a new report detailing changes in share of advertisers, and other data, among Google, Yahoo! and MSN in Q2. AdGooroo tracked 526,000 keywords to compile the data, which show only Yahoo! grew its base of advertisers, increasing overall advertiser count by .03 percent.

"The AdGooroo data showed Yahoo! grew its advertiser count by .03 percent in the second quarter, while Google and MSN both lost a portion of their respective advertiser bases," said Rich Stokes, AdGooroo president. "We measured a 6.4 percent decrease in Google's advertiser base; while MSN's active advertiser count dropped by nearly 20 percent."

The complimentary report contains several other metrics, including each search engine's monthly change in advertiser count, relative advertiser counts vs. 12 months ago and the average number of ads per keyword. The report uncovered substantial changes in ads per keyword, particularly on Google, and suggests some reasons for the shift. It is the second report of its kind, following a Q1 report released in April.

"Some have referred to search as being 'recession-proof,' as it has arguably proven itself as the most effective form of advertising," adds Stokes. "Yet, data in the report suggest that this statement is not only premature, but there may be alternative scenarios to consider for the future of search advertising."

Those interested in viewing the white paper, "Search Engine Advertiser Update - Q208," can download a copy by visiting the AdGooroo Research Library at http://www.adgooroo.com/adgooroo_research_library.php.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

Source: Business Wire

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