July 8, 2008

MyRide.Com Launches “Road Trip USA” Photo Contest and Sweepstakes

MyRide.com, the new online resource for consumers to research anything automotive, today announced the launch of the "Road Trip USA" Photo Contest and Sweepstakes. Visitors to MyRide.com can register and upload a photo of their favorite ride for a chance to win a grand prize of $10,000. Whether your ride is a mint condition '50s classic parked in front of your hometown diner or an ancient but always reliable economy car you bought in the early '80s with paychecks from your first job, contestants who enter MyRide.com's "Road Trip USA" Photo Contest & Sweepstakes have an opportunity to win $10,000 just for entering. To make the pot even sweeter, entrants will also have the opportunity to win Amazon.com gift cards if their photo is voted a winner!

Consumers can visit MyRide.com's Community area of the site to register and upload their favorite vehicle image through August 11th, 2008. Photo entries will be scored by visitors to the website from August 14th through August 25th and the top voted entries will receive Amazon.com gift cards ranging in value from fifty to five hundred dollars. The sweepstakes and photo contest winners will all be announced in September.

MyRide.com's Community area is a place where consumers can express themselves and their love of all things automotive through features such as original editorial and user-generated content. Video, photos, blogging and message boards are open and available to all users on MyRide.com. With thousands of vehicle photos, videos and members sharing their love of cars, MyRide.com has become the flagship of Internet pioneer Autobytel Inc. and provides a forward-thinking and convenient vertical search engine to make it a one-stop shop for anything car-related. Not only can visitors join a diverse automotive community but they can also search for and research vehicles on MyRide.com, and peruse thousands of car accessories that can truly turn any car into YOUR ride.

NO PURCHASE NECESSARY. ALL LEGAL RESIDENTS OF THE 50 UNITED STATES (AND D.C.), 18 AND OLDER. VOID WHERE PROHIBITED. Enter Contest by 8/11/08. Enter Grand Prize Drawing by 8/25/08. For Official Rules, prize descriptions and odds disclosure, visit http://www.roadtrip.myride.com. Sponsors: Autobytel Inc., 18872 MacArthur Blvd., Irvine, CA 92612, and ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

About Autobytel Inc.

Since launching the first car-buying website in 1995, Autobytel Inc.'s mission has been to empower automotive consumers with the tools and information they need to make smart, well-informed vehicle purchasing and ownership decisions. The company has helped millions of car shoppers and generated billions of dollars in car sales for dealers. Today, the company's innovative, consumer-driven flagship site, MyRide.com, expands the company's mission across the automotive purchase and ownership life cycle. As the first vertical search experience for the automotive marketplace, MyRide.com is designed to help Internet-savvy consumers FIND, SEE, BUY and LEARN anything automotive and BELONG to a diverse community of people who have similar automotive interests.

By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers. Through MyRide.com and Autobytel's marketing network, the company connects dealerships with a steady, diverse stream of motivated, serious shoppers, while providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities. The company's advanced web-based advertising and marketing programs also help dealers and manufacturers build relationships with customers, as well as help them to efficiently manage and convert online business.