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TechWeb’s Mobile Business Expo 2008 Program Zeros In On Mobile Device Platforms

July 8, 2008

SAN FRANCISCO, July 8 /PRNewswire/ — TechWeb (formerly CMP), announces Mobile Business Expo happening September 16-19 at the Javits Convention Center. The event is in its fourth year and continues to gather the industry’s leading vendors and experts to drive the discussion about how mobile technology is transforming business. Mobile Business Expo will be held in conjunction with Interop New York, the leading global business technology event.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080708/AQTU124LOGO)

This year’s conference program is focused on mobile device platforms and the mobile worker. As business interest continues to grow around smartphones such as the BlackBerry or iPhone, Mobile Business Expo has greatly expanded its program to include more focus on this area by creating an all-new track for developers that highlights smartphone device application development.

“Mobile devices are no longer an executive accessory. They are primary business communication devices for a mobile workforce that demands a solid productivity and communications platform,” said Steve Wylie, General Manager of Mobile Business Expo. “At Mobile Business Expo our audiences will learn first-hand how to transform business through the technology of enterprise mobility.”

Conference tracks include:

— Enterprise Wireless – Exploring the best use of wireless in organizations.

— Mobile Internet – Examining key technologies, products and strategies to get the most of the mobile Web.

— Mobile Toolsets – Defining and building the right mobile and wireless elements for business applications and the ideal mobile toolset.

— Wireless Technology – Exploring developments defining the future of wireless.

— Application Development for SmartPhones – Learning how to create and deploy application software for the new generation of smart mobile devices.

The event targets IT professionals, developers, business managers and channel professionals focused on leveraging wireless technologies and looking to integrate the disciplines, technologies and vendors involved in the enterprise mobility equation. In addition, as the mobile workforce plays an increasingly strategic role in all business technology, Mobile Business Expo 2008 is collocated with Interop New York. This unique combination of leading events offers attendees an unprecedented look into the most powerful innovations and solutions in the industry. For more information about the event, please visit http://www.mobilebusinessexpo.com/.

About Mobile Business Expo

Mobile Business Expo integrates the business strategies, technologies, tools and corporate issues necessary to build an end-to-end mobile strategy and manage a mobile workforce. Mobile Business Expo is targeted towards IT professionals, business managers and channel professionals who are focused on leveraging wireless technologies and looking to integrate the disciplines, technologies and vendors involved in the enterprise mobility equation. Mobile Business Expo will take place at the Javits Convention Center in New York, September 16-19, 2008. For more information about the event, please visit http://www.mobilebusinessexpo.com/.

About TechWeb (formerly CMP)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

Photo: http://www.newscom.com/cgi-bin/prnh/20080708/AQTU124LOGOPRN Photo Desk, photodesk@prnewswire.com

TechWeb

CONTACT: Natalia Wodecki, PR Manager of TechWeb, +1-415-947-6769,nwodecki@techweb.com

Web site: http://www.mobilebusinessexpo.com/




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