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Me.Dium Launches Social Search, the First Crowd-Powered Search Engine

Posted on: Thursday, 10 July 2008, 00:00 CDT

BOULDER, Colo., July 10 /PRNewswire/ -- Me.dium, an award-winning social browsing software company, today announced its alpha version of Social Search (me.dium.com/search), the first crowd-powered search engine. Me.dium's Social Search harnesses the activity of the crowds to let you find information that has relevance based on what people are actually looking at right now.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070123/MEDIUMLOGO )

Me.dium's Social Search leverages the Yahoo! Search BOSS(TM) (Build Your Own Search Service) open web services platform. By leveraging one of the most valuable assets on the Web, the Yahoo! Search infrastructure, Me.dium has been able to create a custom, innovative search experience that provides an entirely new level of crowd-powered information on top of traditional search.

Me.dium's technology lets the inherent activity of real people -- not robotic crawlers -- determine relevance. Me.dium's Social Search results show what people are surfing and find interesting, right now. While other search engines base relevance on how content links across pages, Me.dium's Social Search shows you the most popular news, reviews, pictures and videos that other people are actually looking at in relation to your search term. And as the activity of the people online changes, so do the search results.

"Me.dium's Social Search gives you a new and unique layer of information that was never available before," said Kimbal Musk, CEO of Me.dium. "Using the activity of our community and our real time technology platform, users see search results ranked by what the crowds are surfing right now."

Me.dium's Social Search builds its search indexes as people surf the web. The content in the index is driven by the decisions of real people rather than robotic crawlers. As people visit a site, and spend time and attention on it, the site gets ranked higher within seconds. As a result, when you enter a search term, the Me.dium Search results are sorted and presented based on what people are actually looking at in relation to your search term -- in essence, where the crowds are online and what they've found relevant and useful in relation to your search term.

Me.dium's Social Search will compliment the Me.dium Social Tool Bar, an award-winning social surfing application that has already been downloaded by more than 2 million people. The Me.dium Social Toolbar allows you to surf the Web with your friends, see where your friends are online, communicate across web pages and see where crowds are gathering.

About Me.dium

Founded in 2006 in Boulder, Colorado, Me.dium enables people to find information together online. Me.dium currently offers both an award-winning social browsing toolbar that allows people to surf the Web with their friends, as well as a Social Search engine, a new way to find information based on what people are surfing right now. Both can be found at http://me.dium.com/

Photo: http://www.newscom.com/cgi-bin/prnh/20070123/MEDIUMLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Me.dium

CONTACT: Martha Shaughnessy, Atomic PR, +1-415-987-0285,martha@atomicpr.com, for Me.dium

Web site: http://me.dium.com/

Source: PRNewswire

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