July 10, 2008
Velocix Acquires Exclusive License of RawFlow Live Streaming P2P Technology
Velocix(TM) (www.velocix.com), provider of the world's leading Digital Asset Delivery Network, today announced that it has acquired an exclusive license for RawFlow's P2P Streaming technology. Under the terms of this agreement, Velocix now has sole responsibility for selling and supporting RawFlow's Intelligent Content Delivery (ICD) solution.
Velocix will market ICD under the Velocix Live Streaming product family brand, adding a Hybrid-P2P Live Streaming option to a service line-up that already includes Live Video Streaming for Adobe Flash & Microsoft Windows Media, and Live Audio Streaming.
All existing RawFlow ICD customer and reseller partner relationships will migrate to Velocix, as will the healthy pipeline of new business prospects already interested in this solution.
"Our companies have been working together for several years, and Velocix has previously provided the Content Delivery Network behind our ICD technology," said Mikkel Dissing, CEO RawFlow. "With our recent change in business direction, RawFlow will now move to focus 100% on our SelfCast consumer proposition. We are delighted that Velocix will now exclusively represent our ICD products in the market, and feel sure our existing customers will be well served and supported by them."
"This acquisition rounds out our digital delivery services portfolio, extending the Hybrid-P2P delivery capabilities already available with our download services, to now also be available as an option with our video and audio live streaming services," said Phill Robinson, CEO at Velocix. "Hybrid-P2P Streaming provides scalability to the largest global audiences for online video and audio broadcasts whilst fundamentally disrupting the economics of live streaming on the Internet. With this announcement, Velocix further extends its lead in the provision of digital delivery services for large digital assets, offering the widest variety of online delivery options available on the market today."
Live events, including news, sports and music concerts, present significant online delivery challenges. Unlike on-demand services for pre-recorded materials where viewing requests are spread over time, live services result in concentrated demand from a potentially huge audience, just for the duration of the event. As a consequence, event organizers are often forced to compromise quality or limit audience sizes when using conventional live streaming services.
Hybrid-P2P Streaming blends delivery of live streams from the Velocix Network caches as well as sharing bandwidth from peers. Each participant is not only watching or listening to the live broadcast but is effectively relaying the signal to the other audience members (peers) at the same time. This community distribution process is managed in real-time by sophisticated control and routing algorithms hosted on the Velocix Network, ensuring required service levels and an uninterrupted experience for the entire audience.
The Velocix Network is designed to enable content owners, studios, and broadcasters to deliver video and other large digital assets, such as software, games and audio over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.
NOTES TO EDITORS
RawFlow is a leading provider of live peer-to-peer (P2P) streaming technology that enables broadcasters, online communities, content delivery networks and webcasters to maximize the scalability and quality of their internet broadcasts without increasing risk or cost.
RawFlow increases steaming quality and capacity by using the spare upstream capacity in the network. It offers a secure digital media delivery solution that supports digital rights management. RawFlow's technology allows the Internet to become a viable infrastructure for delivery of rich media content. It eliminates the success penalty that is normally associated with Internet broadcasting.
RawFlow is an international company with expertise in working with broadcasters around the globe. By forging partnerships with experts in streaming media, RawFlow offers broadcasters and content owners anything from simple installations to complete end-to-end solutions to support streaming of audio and video.
Velocix offers the broadest and most innovative range of digital delivery services available today. The Velocix global network provides an Internet fast lane for digital assets such as video, music, software and games. With Velocix, high quality streamed video plays uninterrupted from start to finish and file downloads complete without failure in a fraction of the time.
Velocix is relied upon globally by owners of large digital assets to provide unparalleled quality of service and delivery performance, with affordable economics. Velocix does all this whilst providing new levels of control over the global digital asset distribution chain. For more information, visit www.velocix.com.