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Loopt Announces Free Application for Apple App Store

July 10, 2008

MOUNTAIN VIEW, Calif., July 10 /PRNewswire/ — Loopt(R), a revolutionary social-mapping and communication service, announced that its interoperable service will be available beginning today to Apple iPhone users for free via the iPhone App Store (http://www.itunes.com/appstore/).

“We are thrilled to be a part of the launch of the new Apple App Store. The iPhone OS platform is amazingly easy to work in and has provided us the opportunity to build a truly phenomenal Loopt experience for users,” said Sam Altman, chief executive officer and co-founder of Loopt. “We are delighted to offer users an integrated and powerful set of features to navigate their mobile lifestyle and stay connected to people and places on the go. With Loopt on your iPhone, you’ll never be lonely, bored or hungry again!”

Loopt uses location technology to connect users to the world around them like never before. People can pinch, tap and drag an interactive map to find where their friends are and what they are doing. Users can connect on the go and instantly share photos and comments with friends and communities like Facebook(R) and others. It is also easy to discover and explore nearby places and events recommended by friends and popular local services such as Yelp(R). As always, users can always change their privacy settings if they do not want to be found.

Loopt offers the most intuitive and effective privacy controls and security features for end users. Loopt is 100 percent permission-based and users share location information only with their selected friends, communities and services. Users can easily turn location-sharing on or off at any time. Loopt regularly works with organizations such as the Family Online Safety Institute, ConnectSafely.org, the Center for Democracy & Technology, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force.

Loopt is available free for use in the United States beginning today from the Apple App Store at http://www.itunes.com/appstore/.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 80 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit http://www.loopt.com/.

Loopt

CONTACT: Amanda Sanyal of SutherlandGold Group, +1-650-520-5419,amanda@sutherlandgold.com, for Loopt

Web site: http://www.loopt.com/




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