HP Appoints David Shane to Lead Corporate External Communications Practice
HP (NYSE:HPQ) today announced that David Shane has been named vice president of HP Corporate External Communications.
Shane, most recently senior vice president of the Corporate Issues and Entertainment Practices at Weber Shandwick Worldwide in Los Angeles, brings expertise developing communications strategies for global corporations and has extensive experience in media relations as well as external and crisis communications.
In his new role, Shane will drive HP’s corporate communications strategy and oversee relationships with key external audiences – media, industry analysts, and other influencers. He reports to Michael Mendenhall, senior vice president and chief marketing officer at HP.
“We’re pleased to add such a seasoned professional to our team,” said Mendenhall. “David’s wealth of knowledge in reputation management and experience providing senior counsel to global corporations will provide strong leadership as we drive awareness of HP’s portfolio and brand in the global marketplace.”
Shane has 15 years of experience in communications and media. Prior to Weber Shandwick, he was senior vice president of Corporate Communications at International Creative Management (ICM), where he oversaw worldwide media relations, internal communications, advertising and corporate philanthropy. Prior to ICM, Shane was a corporate communications consultant for TiVo and held senior positions in public relations at Comcast.
Shane succeeds Bob Sherbin, who has been tasked with leading the HP/EDS integration planning process for Marketing and Communications on behalf of HP.
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP is available at http://www.hp.com.
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