Microsoft and Google Pledge Support for Privacy Legislation
Posted on: Friday, 11 July 2008, 06:00 CDT
Microsoft and Google have expressed support for the US Congress to bring in privacy legislation at the federal level to protect consumer information.
Testifying before a Senate Commerce Committee hearing on online advertising and privacy, the companies said privacy rules should be established on three core principles. They said consumers should be notified about: information being collected about them, how the information is used, and how the data is secured.
The committee was responding to increasing concern about violation of data privacy with large volumes of information collected on the web-surfing habits of users. Some internet service providers have been experimenting with deep packet inspection technology to access data coming from a person's internet line, much like phone-tapping.
Although Congress has yet to work on a privacy bill, the committee hearing could lay the foundation for legislation in the future.
The Federal Trade Commission is also working on a self-regulation framework for online advertising companies. Both Microsoft and Google showed support for industry self-regulation.
Source: Datamonitor
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