Research Firm Offering Automated Testing Service to Media Outlets
Posted on: Friday, 11 July 2008, 18:00 CDT
FLEMINGTON, N.J., July 11 /PRNewswire/ -- HCD Research announced today that it is offering a new on-line testing service to media outlets who are interested in quickly obtaining Americans' reactions to political ads and controversial statements by celebrities, political figures and sports personalities.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )
Through its mediacurves.com web site, HCD Research will provide media outlets with the ability to test levels of agreement and believability, and measure the emotions of participants as they view local, regional and national political ads, entertainment events and controversial statements.
According to Glenn Kessler, president and CEO HCD Research, the service will provide news and information web sites with a new interactive capability that will allow them to obtain and report public perceptions on events that Americans will be talking about.
As participants view an ad or video segment, they indicate their levels of agreement by moving their mouse from left to right on a continuum. The responses are recorded in quarter-second intervals and reported in the form of automated response curves. The same method is used to obtain levels of believability. The participants' emotions can also be measured using a validated emotion battery.
In addition, the service will allow media outlets to ask participants several pre- and post-viewing questions, to determine if their perceptions or levels of support have changed after viewing an ad or video segment.
For more information on the media testing services or to view the results from recent studies, go to: http://www.mediacurves.com/
The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at http://www.hcdi.net/ or call HCD Research at 908-788-9393.
Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com
HCD Research
CONTACT: Glenn Kessler, president and CEO, HCD Research,+1-908-483-9118, glenn.kessler@hcdi.net
Web site: http://www.hcdi.net/http://www.mediacurves.com/
Source: PRNewswire
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