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Whipsaw’s Dramatic Design Approach Leads to Multiple ‘Best of the Best’ Awards of Prestigious Red Dot Design Awards

July 11, 2008

SAN JOSE, Calif., July 11 /PRNewswire/ — Whipsaw Inc., a design firm specializing in creating innovative products announced the winning of four Red Dot Awards, the world’s largest and most prestigious design competition from Germany. The four winners that Whipsaw created were the Pano Logic Zero Client computer (awarded “Best of the Best”), the Eton FR Series emergency eco-radios (also awarded “Best of the Best”), the Adiri Natural Nurser baby bottle, and the Intel Mobile Clinical Assistant.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080711/AQF051LOGO)

Whipsaw was the only consulting firm to win multiple “Best of the Best” Red Dot awards, singled out with 49 other products from more than 3,200 entrants. An international jury examined each product and judged its degree of innovation, functionality, ergonomics, longevity, and ecological compatibility.

“We are thrilled and honored to be recognized for these designs. I am most grateful to these four special clients that entrusted us to innovate their products, which led to these winnings and immediate market success” said Dan Harden, president of Whipsaw Inc. and chief designer of these products.

About Whipsaw

Whipsaw is an industrial design and product development consulting firm in the Silicon Valley, Calif. Whipsaw creates highly successful, award-winning products across the consumer, medical, and business product categories. Whipsaw has demonstrated a keen ability to “break through the noise” with design solutions that are beautiful, functional, unique, appropriate, and simple. Whipsaw’s clients range from start-ups to large corporations, and include Acer, Adiri, Cisco, Colgate, Creative Labs, IGT, Intel, Johnson & Johnson, Leapfrog, Nokia, Pioneer, Plantronics, Thomson, and Topcon. Please see http://www.whipsawinc.com/.

About Eton FR Radios

The FR series are eco-friendly green consumer field radios for emergency use where access to information, communication, and product reliability are critical. Powered by crank dynamos and solar panels.

About Pano Logic Zero Client computer

Pano is a server-based corporate computer. Called a “Zero Client”, it is a tiny box containing no software, CPU, memory, or moving parts. Pano works like a PC but it consumes 3% of the energy, and is one hundred times smaller. “Zero client technology is so pure that we expressed it with a minimal “zero design”, said Dan Harden.

About Adiri Natural Nurser Baby Bottle

Natural Nurser is a new kind of baby bottle. It has a breast-like shape, is completely soft and desirable to baby, and it’s safer because it contains no BPA or phthalates. It also won the Medical Design Excellence Award Gold, and the D&AD Gold.

About Intel Mobile Clinical Assistant

MCA is a portable computer platform for nurses to create, organize, and process patient data. It incorporates state of the art mobile technology for the healthcare industry in one sleek tablet. MCA also won a Medical Design Excellence Award and an IDEA Award.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080711/AQF051LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Whipsaw Inc.

CONTACT: Fred Kaplan of Whipsaw Inc., +1-408-297-9771,fredk@whipsawinc.com

Web site: http://www.whipsawinc.com/




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