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Cablevision Offers Sprint PCS Service Through Its Optimum Store Online

Posted on: Monday, 2 May 2005, 12:00 CDT

BETHPAGE, N.Y., May 2 /PRNewswire-FirstCall/ -- Cablevision Systems Corporation today with Sprint announced the addition of Sprint PCS wireless phone service to the Optimum Store Online, an online shopping destination exclusively for Cablevision customers. The Optimum Store Online features a broad array of consumer electronics products with benefits including the ability to earn Optimum Cash rebates that can be used to pay for Cablevision's video, voice or high-speed Internet services. Cablevision customers who purchase wireless service from Sprint through the store will receive a $70 Optimum Cash rebate for each new line.

"This agreement with Sprint will allow our customers to conveniently purchase exceptional wireless service, and at the same time will enhance the appeal of the Optimum Store Online, which is quickly establishing itself as a valuable and compelling online retail destination for our customers," said Jonathan Hargis, Cablevision's senior vice president of marketing. "With hundreds of items now available across a wide variety of product categories, the Optimum Store Online has extended Cablevision's well-established role as a trusted technology advisor to our customers, offering products that enhance the value and appeal of our services in addition to rebates and other incentives that promote customer loyalty."

"Sprint's relationship with Cablevision reaffirms our flexibility and leadership in helping cable companies address competition in their local markets by providing attractive value-added service to their customers," said Dave Bottoms, vice president, strategic partnerships, Sprint. "Cablevision is showing great innovation in the bundling of its core services. The availability of Sprint PCS service through unique programs like the Optimum Store Online will have significant appeal to Cablevision's base of tech-savvy customers."

"Sprint was a natural partner for Cablevision, offering our customers highly-reliable coverage over Sprint's advanced voice and data network," Hargis continued. "We have found Sprint to be flexible, responsive and eager to work with us. We look forward to exploring additional opportunities with Sprint that deliver additional communications technologies and value to our customers."

Visitors to the Optimum Store Online can access a dedicated toll free number to reach a Sprint sales representative and order Sprint PCS service. After completing an order, the customer can register for a $70 Optimum cash rebate for each line purchased by using a simple online registration form located in Optimum Store Online Web site. To qualify for the rebate new Sprint PCS customers must maintain their Sprint service for at least 30 days.

Optimum Store Online features a broad array of high-quality consumer electronic devices, combined with exclusive offers, that extend the value and enjoyment of Cablevision's Optimum suite of digital services: iO: Interactive Optimum(R) digital cable, Optimum Online(R) high-speed Internet and Optimum Voice(R) digital voice-over-cable. On many products, shoppers also enjoy the opportunity to earn Optimum Cash rebates that can be applied to Cablevision services.

Consumer electronics currently available through the Optimum Store Online include high-definition television sets, home theater systems, cordless phones, accessories, camcorders, digital cameras, home networking equipment, MP3 players, speakers and much more, all from leading manufacturers.

About Cablevision

Cablevision Systems Corporation is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum digital television offering, Optimum Online high-speed Internet service, Optimum Voice digital voice-over-cable service, and its Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC operates several successful programming businesses, including AMC, IFC, WE and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision is the controlling owner of Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, and owns and operates Clearview Cinemas. Additional information about Cablevision Systems Corporation is available on the Web at http://www.cablevision.com/.

Cablevision Systems Corporation

CONTACT: Jim Maiella, +1-516-803-3947, Marie Stenberg, +1-516-803-2352,both of Cablevision Systems Corporation

Web site: http://www.cablevision.com/

Source: PRNewswire-FirstCall

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