July 14, 2008

PPLive Signs Partnership With CCTV.Com to Broadcast Olympics Live to Over 100 Million Internet TV Users

SHANGHAI, July 14 /Xinhua-PRNewswire/ -- PPLive Inc. ( http://www.pplive.com/ ), a leading internet TV broadcasting and online video streaming media company in China with over 100 million users worldwide, announced today that it has signed a partnership with China Central Television's CCTV.com, the official Internet platform of the 2008 Olympics, to online live broadcast Olympic sporting events, as well as the opening and closing ceremonies. Through PPLive's Internet coverage, Olympic fans can enjoy the high-quality video experience and watch the Beijing 2008 Olympics through their PCs anywhere and anytime.

PPLive currently offers a broad range of premium domestic and international sports content online including matches from the CBA, NBA, English Premier League, European Champion League, and Germany's Bundesliga, etc.

PPLive has obtained a PRC governmental license covering all video broadcasting, streaming and downloading services, which only a limited number of international venture capital-backed internet media companies has so far received in China.

According to AC Nielson, from January to April 2008, average monthly users of PPLive (UV) totaled nearly 35 million, and average monthly page-views of PPLive (PV) totaled over 450 million.

"We are very excited to partner with CCTV.com to broadcast the Beijing Olympic games through our new Internet media platform. We are committed to delivering to our viewers the highest quality and most in-depth coverage of the sporting games that make up the Olympics." Bill Yao, Founder and CEO of the Company said.

About PPLive

PPLive is the largest P2P (peer-to-peer) Internet TV broadcasting and video streaming media platform in China with over 100 million users worldwide. It offers smooth, clear, rich video content and interactive online experience to users. PPLive has partnered with many reputable organizations in China and around the world, including CCTV, SMG, NBA, Warner Brother, ESPN, Star TV, MTV, TVB, TVBS, etc. It is the first international VC-invested Internet video streaming company to obtain a PRC online broadcasting license. The company is supported by reputable international venture capital funds including SBCVC, BlueRun, Draper Fisher Juveston, DFJ Dragon and New Access Capital.

Founded in 2004 in the student dormitory of Huazhong University of Science and Technology, PPLive is now headquartered in Shanghai with offices in Beijing, Guangzhou and Wuhan. It is aspiring to become a leading internet new media group that provides full-range of online video services and solutions to millions of users as well as to corporate customers through multiple access terminals, including PC/internet, TV and mobile phones.

PPLive Inc.

CONTACT: Roala Liang, +86-21-3393-2788, for PPLive

Web Site: http://www.pplive.com/