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Mark Cuban to Speak at Light Reading’s Cable Next-Gen Video Strategies Conference

July 14, 2008

NEW YORK, July 14 /PRNewswire/ — Light Reading, a division of TechWeb and the world’s leading online publication for the telecom industry, announced today that Mark Cuban, Co-founder and President of HDnet, will speak at Light Reading’s upcoming Cable Next-Gen Video Strategies conference on July 24 in Los Angeles.

The Cable Next-Gen Video Strategies conference, hosted by Light Reading and Heavy Reading, its prestigious market research division, will take a comprehensive look at the cable industry’s attempts to fend off its leading rivals and generate fresh revenues by deploying next-generation video technologies. Cuban, who also co-founded Broadcast.com and owns the NBA’s Dallas Mavericks, will discuss HDTV, Internet video, video-on-demand (VOD), time-shifted programming, targeted advertising, and other new advanced video products and services.

“Ever since he started Broadcast.com back in 1995, Mark Cuban has been on the cutting edge of new video technologies and services,” said Alan Breznick, a Heavy Reading Senior Analyst who is co-moderating the Cable Next-Gen Video Strategies conference with Light Reading’s Cable Digital News Editor Jeff Baumgartner. “Like Ted Turner with cable, Mark was HD before HD was cool.”

Other featured speakers at Light Reading’s Cable Next-Gen Video Strategies conference include: Tony Coulson, Director of Strategic Alliances, Comcast Spotlight; Doug Ike, VP of Advanced Video Engineering & Applications, Charter Communications; and Dr. William Check, Senior VP of Science & Technology, National Cable & Telecommunications Association (NCTA). Sponsoring companies include Cisco Systems, Openet, SeaChange International, Sigma Systems, Tandberg Television, and Harmonic Inc.

Light Reading has emerged as the leading company for regional, one-day cable conferences. Expected attendees at the Cable Next-Gen Video Strategies conference include small, mid-sized, and large cable operators; financial analysts, consultants, market researchers, and sales brokers tracking the cable industry; and equipment manufacturers and software suppliers who are designing and developing technologies, systems, and other products to help cable operators deploy advanced video services.

To register for the conference, go to http://www.lightreading.com/cablevideo. Registration for press and analysts is free.

   Contact:   Amy Averbook   Director of Corporate Marketing   Light Reading Inc.   averbook@lightreading.com   212-925-0020 x112    About Light Reading  

Founded in 2000, Light Reading (http://www.lightreading.com/) is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. It reaches an extensive audience of executives and technologists within the telecom and enterprise networking communities, as well as the financial/industry analysts and investors who track these sectors. Light Reading was acquired by United Business Media in August 2005 and operates as a member of its TechWeb division.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

Light Reading

CONTACT: Amy Averbook, Director of Corporate Marketing of Light ReadingInc., +1-212-925-0020 x112, averbook@lightreading.com

Web site: http://www.lightreading.com/http://www.lightreading.com/cablevideohttp://techweb.com/aboutus




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