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AT&T Delivers Live and On-Demand Performances From the Inaugural Mile High Music Festival

Posted on: Monday, 14 July 2008, 15:00 CDT

DALLAS, July 14 /PRNewswire-FirstCall/ -- The Rocky Mountains may boast some of the tallest peaks in the nation but Colorado is about to soar to new heights with the debut of the Mile High Music Festival Powered by SanDisk (http://www.milehighmusicfestival.com/). If you can't make it to Denver for this five-stage, two-day music festival, no need to worry: AT&T has you covered.

AT&T Inc. announced today that the company will be offering an exclusive live webcast of the Mile High Music Festival on the AT&T blue room (http://www.attblueroom.com/). Performances from select festival artists like The Dave Matthews Band, John Mayer, The Black Crowes, Colbie Caillat and many more, will be available daily, July 19 - 20 beginning at 5 p.m. ET. In addition, on-demand content from the festival will be available across the three screens -- on blue room, on AT&T U-verse(SM) TV and through Cellular Video(1) on AT&T wireless devices -- in the months following the festival.

"AT&T continues our commitment to deliver unique webcasts via the three screens with the upcoming Mile High Music Festival," said Dan York, head of Content and Programming, AT&T. "Through this agreement, music fans from coast to coast can experience the excitement of this inaugural event no matter where they are -- on the TV, the PC and the wireless device."

Joey Schultz, vice president of AT&T Consumer Marketing, said: "AT&T blue room is an important part of our marketing strategy. As we continue to deliver webcasts of today's top music festivals, we create opportunities to introduce consumers to AT&T's full lineup of products and service offerings."

Other live webcasts scheduled for the year that will be offered exclusively by AT&T include Lollapalooza (Chicago, Aug. 1 - 3) and Austin City Limits Music Festival (Austin, Texas, Sept. 26 - 28). Additional festival webcasts will be added to blue room throughout the next several months.

The Mile High Music Festival will feature a variety of musical talent, ranging from established touring powerhouses to some of the hottest up-and-coming performers, including a number of bands from Denver's vibrant music scene. A complete performance lineup for the webcast of the Mile High Music Festival will soon be available on blue room.

The blue room is an online music and sports destination that helps fuel the sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building an affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit http://www.att.com/.

(1) Requires 3G, CV and MEdia(TM) Net functionality. About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T Inc.

CONTACT: Sean Lashley of AT&T Inc., +1-314-982-1746, or wireless,+1-618-444-0707, slashley@attnews.us

Web site: http://www.att.com/

Source: PRNewswire-FirstCall

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