Nexstar Broadcasting Names Todd Porch Senior Vice President, eMedia
Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) today announced the appointment of Todd A. Porch, 40, to the position of Senior Vice President of eMedia. The appointment, effective July 14, 2008, reflects Nexstar’s commitment to supporting the rapid development of its digital initiatives and the automated interfacing of its core advertising operations. Mr. Porch will report to Nexstar Broadcasting Group Co-Chief Operating Officer, Brian Jones.
Mr. Porch will be responsible for overseeing the Company’s new media operations including its 28 local community web portals as well as Nexstar’s eMedia teams; content, product, service and sales groups. In addition, Mr. Porch will explore additional avenues to further diversify Nexstar’s Internet-related partnerships, third-party distribution agreements and revenue sources to further capitalize on its role as a leading television broadcaster in medium sized markets.
Todd Porch brings 18 years of eMedia Sales and Operations Management to Nexstar Broadcasting Group. Todd most recently served as the Senior Director of Yahoo! Inc.’s North American Advertising Operations Organization. During his tenure at Yahoo! Inc., Mr. Porch managed rich media data centers, infrastructure development and implementation as well as live event production. He also defined and deployed Yahoo!’s field advertising business process and the decentralization of a 160 person advertising operations organization across North America. He came to Yahoo! through its acquisition of Broadcast.com where Mr. Porch was involved in a variety of roles including establishing and implementing Broadcast.com’s broadcast and Internet infrastructure. Prior to his role at Yahoo!, Porch held various sales and operations management positions in the telecom industry.
Commenting on the appointment, Brian Jones, stated, “Todd brings a great background in eMedia and an impressive track record of success at Yahoo! and Broadcast.com. His outstanding leadership skills and experience in operational process, sales, and sales support will enable us to enhance and accelerate the growth of this high margin business.
“Since launching Nexstar’s new media initiatives in 2007, the Company has successfully developed its television station websites into a profitable ancillary revenue stream complementary to its core broadcasting activities and is on track to more than double the $5.2 million of revenue generated from this source in 2007. We are confident that Todd’s Internet expertise and proven management abilities will be strong contributing factors in achieving our goals for growth.”
Mr. Porch added, “I am thrilled to be joining Nexstar Broadcasting and am confident that the experiences and relationship which I have developed over the past 18 years will prove to be important assets to the Company in capitalizing on many additional new media opportunities. I look forward to working closely with Brian and bringing the Company’s profitable eMedia platform to the next level.”
Mr. Porch earned his undergraduate degree from Kansas University in 1991.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group, Inc. currently owns, operates, programs or provides sales and other services to 50 television stations in 29 markets in the states of Illinois, Indiana, Maryland, Missouri, Montana, Texas, Pennsylvania, Louisiana, Arkansas, Alabama and New York. Nexstar’s television station group includes affiliates of NBC, CBS, ABC, FOX, My Network TV and CW and reaches over 7.0% of all U.S. television households.
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