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Telechips Inc. Licenses ARM Mali-200 GPU to Deliver Dynamic User Experiences Across a Wide Range of Multimedia Designs

July 16, 2008

SEOUL, Korea and CAMBRIDGE, England, July 16 /PRNewswire-FirstCall/ — Telechips Inc. (KDQ: 054450) and ARM [; ] today announced that Telechips is the first Korean licensee of the ARM(R) Mali(TM)-200 graphics processing unit (GPU), bringing advanced 2D and 3D graphics capabilities and low memory bandwidth usage to a range of portable consumer devices, including PMPs, PNDs, home and in-car audio and mobile phones.

High-performance 2D and 3D graphics are driving a step change in advanced screen displays, from next-generation user interfaces and gaming on mobile phones, personal media players, in-car media systems and home audio devices, through to smooth mapping and photo-realistic views on personal navigation devices. Supported by the ARM Mali graphics stack, the OpenGL ES 2.0 conformant Mali-200 GPU enables high performance while maintaining the long battery life that is critical in mobile devices. Telechips, a Korean-based leader in the design and development of digital media processors, selected the Mali-200 GPU for its ability to address multiple product markets, encouraging innovation into the software supply chain and maximizing the benefits of graphics acceleration with a single GPU solution.

“As a major player in the innovative Korean semiconductor market, Telechips aims to stay at the forefront of technological advancements in order to remain competitive,” said Min-ho Seo, chief executive officer and president of Telechips. “We selected the Mali-200 GPU for its ability to meet the full range of performance points to enable our chip sets to bring visually stunning graphics to the widest range of target consumer products.”

“Telechips is an agile and innovative silicon vendor with the flexibility to drive graphics acceleration into all classes of portable devices,” said Michael Dimelow, marketing director, ARM Media Processing Division. “We welcome the opportunity to work with Telechips to bring the capabilities of the market-proven Mali-200 GPU to multiple product markets and at multiple price points, contributing to the ARM vision that soon all consumer visual experiences will be enhanced by graphics hardware acceleration.”

About the Mali-200 Graphics Processing Unit

The low-power, high-performance ARM Mali-200 graphics processing unit is the world’s first to pass OpenGL ES 2.0 conformance at up to 1080p HDTV resolutions and brings highest image quality for 2D and 3D graphics on any device with a screen. The product features a programmable shader pipeline, the highest fill-rate efficiency on the market with alpha-blended pixels, full scene anti-aliasing with no additional bandwidth overhead, and alpha-blending of an unlimited number of layers, all without compromising power. The Mali-200 GPU has the lowest memory bandwidth of any embedded GPU, enabling very low power usage and extended battery life.

Furthermore, ARM Mali middleware complements the Mali-200 GPU to create the most complete, openly licensable graphics stack available in the market today. This full graphics solution from ARM is supported by the Mali graphics ecosystem that harnesses the reach and power of the ARM Connected Community(TM). The Mali-200 GPU is ARM’s most widely licensed GPU to date.

Further information on ARM embedded graphics solutions is available at: http://www.arm.com/products/esd/multimediagraphics_home.html

About Telechips

Telechips is a leading fabless semiconductor company in Korea. It designs and develops multimedia platforms for application markets ranging from portable MP3 players, car audio, home audio, mobile phones, and broadcasting such as mobile TV, DAB and its products support a comprehensive range of multimedia and communication technologies such as MP3, camera, video, mobile TV and GPS navigation. Telechips customers include market leading companies such as Samsung, Philips, Sony, JVC, Hyundai, Thomson (RCA), and LG.

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com/

ARM is a registered trademark of ARM Limited. Connected Community and Mali are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc., ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.

ARM Ltd

CONTACT: Contact Details: ARM PRESS OFFICE: +44-208-846-0797, EurekaEndol, Lee Kwang Woo, Text 100, Telechips Inc., +44-208-846-0704,+82-2-3443-6792, londonarm@text100.co.uk, michelle.spencer@arm.com,Ma40481@telechips.com, Lorna Dunn ARM +44-(0)1223-400835 lorna.dunn@arm.com.Star Meza, Text100, +1-415-593-8431, Star.meza@text100.com -, Erik Ploof ARM+1-425-880-6033, erik.ploof@arm.com




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