Quantcast

Highwinds and Castfire Join Forces to Provide Industry-Leading Media Management and Content Delivery Solution

July 16, 2008

WINTER PARK, Fla., July 16 /PRNewswire/ — Highwinds Network Group, Inc., a multi-platform IP services and content distribution provider, today announced that Castfire, Inc., is leveraging Highwinds’ high-performance content delivery network for the global distribution of its customers’ rich media files. The new partnership is rooted in Castfire’s commitment to delivering a best-of-breed, turnkey mediacasting solution, enabling its customers to efficiently create, store, manage and deliver branded episodic content, including audio and video files, to their target audiences. Many of Castfire’s high-profile customers are already distributing content over the Highwinds CDN, including the Atlanta Falcons, Boing Boing TV, Themis Group, What’s Your 2wenty, Channel Flip and KCET.

“We are able to get customers up-and-running quickly on the Highwinds CDN because they’ve made integration so simple,” said Brian Walsh, founder of Castfire. “We’ve found their CDN to be highly extensive and reliable and it’s easy for us to put customers on Highwinds’ RollingThunder(TM) network, knowing that Highwinds goes that ‘extra mile’ in both their delivery and service.”

Castfire and Highwinds have brought together leading technologies that enable customers to manage their content monetization strategies throughout each step of the process — from content creation and storage, to delivery and syndication, to reporting and analytics. The enterprise-class Castfire solution makes it easy to manage a large media library over its lifetime, and monetize and publish the library content across multiple platforms and devices. Content providers can also manage all business rules around multiple syndication partners, while tapping into Castfire’s existing syndication relationships to push content to popular media sites. The Highwinds CDN extends Castfire’s global web presence via RollingThunder, a network of strategically placed data centers, a massive peering partner roster, and nearly a Terabit per second of network capacity.

“Part of the beauty of our solution is that the integration is completely invisible to the customer,” said Walsh. “The platform is all-inclusive, managed through one hosted solution, and our integration with Highwinds is so seamless that some customers do not know that their content is being delivered over the Highwinds CDN. They do know that they get speedy, reliable delivery of their audio and video files, and of course, that’s what is really important to them — and to us.”

Highwinds and Castfire are also joining forces to deliver some of the best reporting tools in the industry. The Castfire platform was designed from the ground up to include analytical data, with reports embedded into the system. Detailed analytics display information about watched videos, syndication partner performance, etc., in customizable reports. Castfire is further enhancing their reporting capabilities by integrating raw log files from Highwinds’ StrikeTracker(TM) media manager and reporting dashboard. These downloadable log files, reflecting the line-by-line activity of a server, are formatted according to industry standards and can be easily filtered on a per-customer basis. It opens doors for customers to receive detailed reporting and real-time analytics to make informed decisions on-the-fly about their content and campaigns. Castfire is one of the first companies to use this new feature in the recently released StrikeTracker 1.5.

“Castfire’s mediacasting solution is well-received by leading organizations for its intuitive features and robust functionality, and we are pleased to back their platform with lightning-fast content delivery,” said Steve Miller, president of Highwinds. “Whether it’s progressive video downloads for an NFL team, audio streaming from a metropolitan radio station, or global ad campaigns created by top interactive agencies, we are confident that the Highwinds CDN can provide the delivery speed, network reliability and analytical data to assist Castfire’s customers in reaching their audiences. We look forward to continuing to grow our business with them.”

About Castfire, Inc.

Founded in 2005, Castfire (http://www.castfire.com/) is a best-of-breed mediacasting platform used to manage and monetize large content libraries. The Castfire platform is a comprehensive white-labeled solution that enables publishers to reach audiences across multiple platforms and devices, while increasing audience size by automating complex syndication relationships. Through the company’s open API, Castfire integrates with third-party ad servers, social networks, CMS’ and any other online application. Castfire is used by top interactive agencies; its clients include Next New Networks, CNET, Federated Media, Ask A Ninja, BoingBoing, WebbAlert, Deca.tv, Saxotech, several NFL teams, and many others.

About Highwinds Network Group, Inc.

Highwinds is a leader in multi-platform IP services, file replication, and content delivery software and services. Since 2002, Highwinds has provided for the advancement of a variety of technologies — including messaging bus architecture, network management, distributed file systems and content routing methods. The Highwinds CDN leverages the company’s high-performance RollingThunder(TM) network and user-friendly StrikeTracker(TM) media manager and reporting dashboard to globally deliver content, videos, live events and other media. It sets the pace among content delivery networks by offering advantages in data center peering, real-time analytics, instant account provisioning, complete content control and massive scalability. Highwinds is headquartered in Winter Park, Fla., and maintains 21 data centers throughout North America and Europe. For more information, please visit http://www.highwinds.com/

RollingThunder and StrikeTracker are trademarks of Highwinds Network Group, Inc.

Highwinds Network Group, Inc.

CONTACT: Media, Liz Youngs, +1-843-971-7140 office, liz@commstrat.net, orJan Wiedrick Kozlowski, +1-585-392-7878, jan@commstrat.net, both for HighwindsNetwork Group, Inc.; or Robert Kohler, robert@castfire.com, for Castfire,Inc.

Web site: http://www.highwinds.com/http://www.castfire.com/




comments powered by Disqus