July 16, 2008
Definition 6 Wins Horizon Interactive Marketing Award for Work With AutoTrader Publishing’s AutoExtra.Com
ATLANTA, July 16 /PRNewswire/ -- Definition 6, a full service interactive agency and consulting firm, received the Gold award for "Interactive Marketing Strategy" from Horizon for its work with AutoTrader Publishing's AutoExtra.com.
The Horizon Interactive Awards recognize outstanding achievement among interactive media producers, with recipients receiving Gold, Silver or Bronze.
Definition 6 received the category's highest award based on its integrated marketing strategy that used various online marketing tools, ranging from social networks and banner ads to sweepstakes and instant messaging. Definition 6 targeted the 18- to 34-year-old demographic and significantly increased brand awareness and engagement.
"The quality and innovativeness of Definition 6's creative was impressive, "said Joe George, president of Cox AutoTrader/AutoMart. "The use of rich media, video banners and other social media tools helped energize our AutoExtra.com brand."
To create a viral effect, Definition 6 designed a MySpace page for its "Junk in Tha' Trunk" campaign, driving visitors to AutoExtra.com. Campaign participants added AutoExtra as a friend, submitted photos of the junk in their cars and entered a sweepstakes to win various prizes.
In addition, the campaign engaged people through the use of:
-- Yahoo IMV, a sound mixer allowing users to create custom sounds and send to friends
-- Custom flyers on AutoExtra.com that could be posted to blogs or social networking sites advertising that their car was for sale
-- PointRoll rich media, which enables ad interaction and resulted in increased click-through rates
-- Videos on YouTube to attract more visitors to AutoExtra.com
"Our strategy with this campaign demonstrates how strategically integrated forms of interactive media and Web 2.0 tools can not only drive attention from targeted markets but can drive additional sales," said Chris Thornton, chief marketing officer of Definition 6.
This announcement follows on the heels of Definition 6 earning the "Best Online Marketing Strategy" award from the Atlanta Interactive Marketing Association (AiMA) for its work with AutoExtra.com, a division of Cox Auto Trader/Auto Mart.
About Definition 6, LLC
Definition 6 is a full service interactive agency and consulting firm that provides innovative solutions, focusing on rich eCommerce website development, search engine marketing, online media, web analytics, usability and application development services. Definition 6 has expertise in rich media, website redesign, viral marketing, mobile marketing and social media services for medium to large-sized businesses. One key differentiator from other interactive agencies is that Definition 6's expertise bridges the gap between IT and Marketing. Definition 6's solutions span from building online brand awareness and traffic to interactive marketing campaigns that improve productivity with enterprise search and intelligent intranet solutions. Clients increase revenues, reduce customer acquisition cost, and empower organizational agility by aligning with a partner that understands business drivers. Definition 6 maintains key partnerships with both Microsoft and Google and has earned a trusted advisory role with clients since the firm's founding in 1997. For more information, visit http://www.definition6.com/ .
CONTACT: Whitney Ellis, +1-404-929-0091 x206, [email protected], forDefinition 6
Web site: http://www.definition6.com/http://www.autoextra.com/