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Last updated on April 25, 2014 at 1:22 EDT

Omniture SiteCatalyst Implemented at Yahoo! Japan

July 16, 2008

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the company has implemented Omniture SiteCatalyst for Yahoo! Japan to increase sales and customer satisfaction across their Yahoo! Shopping sites. Yahoo! Shopping, a major Japanese ecommerce destination, is part of Yahoo! Japan which is one of the largest Japanese Internet portals. Omniture SiteCatalyst will help increase lead generation, sales, and customer satisfaction among its online visitors to their Yahoo! Shopping sites.

Omniture SiteCatalyst enables companies to better understand which content is most effective at contributing to sales and lead generation. By comparing marketing campaigns and traffic patterns with order trends and conversion rates, SiteCatalyst provides insight into which acquisition channels, including email, online advertising and RSS feeds, are most effective at generating revenue by visitor segments. In addition, Omniture allows campaign managers and executives to better manage and understand the real-time performance of their online initiatives through SiteCatalyst’s advanced online and mobile reporting capabilities.

“Yahoo! Japan is one of the largest and most popular Internet portals,” said Josh James, CEO and co-founder of Omniture. “A Web site of that magnitude requires the enterprise scale and capabilities that Omniture SiteCatalyst offers. Working together, we believe Yahoo! Japan will better reach and serve the needs of Yahoo! Shopping customers and increase the effectiveness of Yahoo! Japan’s marketing campaign spend.”

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture’s quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

 Omniture Press Contact Blake Stowell (801) 722-0115 Email Contact

SOURCE: Omniture