July 17, 2008
Tatto Media Emerges As Key Player
Tatto Media, a leading behavioral performance ad network (BPAN), today announced that it has been ranked the 23rd largest ad network for the month of June by comScore, Inc., the leader in measuring the digital world. Tatto Media's monthly reach now spans more than 52 million unique users and over 3 billion impressions.
Tatto Media's industry-leading behavioral targeting technology, called "ADBEHAVIOR," analyzes millions of users' behaviors each day to help advertisers target relevant messages to appropriate audience segments. In turn, advertisers can easily run campaigns targeting the exact demographic and user audience they wish to reach."Advertisers are actively seeking a company that can deliver advanced true behavioral targeting solutions," said Lin Miao, CEO of Tatto Media. "The ability for an advertiser to precisely target somebody that is male and between the ages of 35-45 is a major advantage. Tatto Media has introduced the most accurate and proven behavioral targeting technology that will meet and exceed our customers' most challenging needs."
The success of "ADBEHAVIOR" for both advertisers and publishers is another step toward Tatto Media's goal of becoming the most effective performance driven advertising solution available.
About Tatto Media
Tatto Media is the first and leading Behavioral Ad Network focused on utilizing technology to produce immediate results. With proven proprietary behavioral technologies and a growing premium network serving over 3 billion impressions per month according to comScore, Inc., Tatto Media is fast becoming a technology staple. Ranked number 23 by comScore, Inc. Tatto Media is on track to become the largest global performance ad network, reaching more than 30% of the Internet as of June 2008. Tatto Media is more than just another ad network; it is introducing the next generation of behavior targeting technologies, with advanced data analysis, that will meet and exceed our customers' most challenging needs.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes and helps clients design more powerful marketing strategies that deliver superior ROI. With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by over 950 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.