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Matchmine and Pixsy Partner to Personalize Video Discovery

July 17, 2008

matchmine(TM), the leading provider of user-centric media discovery systems, and Pixsy(TM), the leading provider of private label video and image search engines, today announced a technology partnership which will enable third party websites and applications to integrate contextually relevant keyword search and personalized recommendations into a single video content delivery experience. As part of the agreement, matchmine will leverage Pixsy’s award-winning platform as its preferred video search and metadata acquisition technology, dramatically improving the quality of video recommendations. Pixsy joins the rapidly growing MatchKey Partner Network, enabling its B2B customers to deliver personalized video content recommendations based on matchmine’s Media Discovery Platform(TM).

“We’re really excited to add Pixsy to the MatchKey Partner Network, and to add video to the list of media users can explore with their MatchKey,” said Michael Troiano, CEO of matchmine. “Pixsy’s powerful media search platform and depth of available metadata have dramatically enhanced the recommendation quality of our video offering, and we’re delighted to be able to present a truly integrated solution to the impressive list of media publishing partners leveraging either of our platforms today.”

Pixsy is the latest partner to leverage the matchmine Media Discovery Platform, enabling users to save their personal preferences in a MatchKey(TM) – a sophisticated digital representation of each user’s personal interests and tastes. Users can share their MatchKey with any site within the MatchKey Partner Network, making their individual preferences portable. The MatchKey develops a broad and deep understanding of each user’s preferences each time it’s used, enabling every partner site in the network to present more intuitive and relevant media recommendations.

“matchmine’s selection of Pixsy as its media search platform is further validation of our market-leading technology and depth of commitment to our strategic partners,” said Chase Norlin, CEO of Pixsy. “Together with matchmine, we’re thrilled to be able to present a fully integrated personalization feature to our content partners, enabling them to provide users with a great new way to find videos they love based on their individual preferences.”

About Pixsy

Pixsy Corporation is the leading B2B provider of private label Video and Image Search to websites and applications. The Pixsy mission is to deliver the highest quality video and image search products to customers across the globe with solutions designed to dramatically enhance traffic and monetization for website owners.

Pixsy was founded in 2005 by a team of leading technologists from Microsoft Corporation and is widely recognized as pioneering and popularizing the syndication of video and image search.

Today, Pixsy powers video and image search experiences for some of the Internet’s leading brands including Comcast, Lycos, Travelocity, National Lampoon, Veoh and others. The growing “powered by Pixsy” network of websites reaches an audience of over 35 million unique users every month (Nielsen).

About matchmine

matchmine LLC is the media discovery company that delivers personalized recommendations for movies, music and other content anywhere on the Web. matchmine lets users easily create, store, and evolve a sophisticated digital representation of their personal interests and tastes online, called a MatchKey(TM), which they can share with any member of the MatchKey Partner Network. Partners leverage the matchmine Media Discovery Platform to present both content and relevant, targeted offers matched to each MatchKey user’s individual preferences. matchmine is privately-held and headquartered in Needham, Mass. Please visit www.matchmine.com to learn more.




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