July 17, 2008
Devicescape Improves User Experience to Build Markets for Service-Enabled Devices
Wireless networks have proliferated in businesses, homes and in the public; in fact, by the end of 2008, more than 200,000 public hotspots will be deployed and nearly every major business in developed countries will have a wireless network. But difficulties connecting non-laptop devices to these networks continue to stymie market growth and business profitability. The connectivity hurdle also affects consumer uptake of these devices and the services they can connect with. Simplifying the consumer experience and access has been shown to dramatically increase usage. The simplicity of the iPhone serves as a case in point: Google reports that 50 times more searches originate from the iPhone than any other mobile handset.
Bearing in mind that the mobile phone is the most personal, most interactive and most frequently used device of all time, demand for and use of service-enabled devices is growing at an unprecedented pace. These devices require ease-of-use, interoperability with Web-based services, a high level of security and multimedia quality of service. With an estimated 2 billion interactive devices currently sitting in the pockets of subscribers worldwide, device makers can't afford not to meet these requirements. Consider the following:
-- Smartphone penetration is up to 15.3 percent in some countries, with Italy leading the way. Owners of these devices have a relatively high propensity to use high-bandwidth services such as mobile music, photo messaging and mobile video, but are also avid users of applications that are less demanding on the network, namely e-mail, game downloads and browser usage. -- The EU's mobile data market grew by 40 percent to 7 billion euros in 2007 as operators invested more than 20 billion euros in enhancing their mobile networks and services, according to research by Wireless Intelligence and consultancy AT Kearney for the GSMA, the global body for the mobile industry. -- Social networking and Internet commerce are compelling smartphone users to spend an average of four hours and 38 minutes per month browsing the mobile Web in the United States and two-and-a-half hours per month in Britain, reports M:Metrics, the mobile media authority.
Media Contact: BOCA Communications Kathleen Shanahan 415-570-1405 Email Contact