New Report Provides Insight How to Identify the Target Consumer for Internet-Connected TV Devices
Posted on: Friday, 18 July 2008, 06:00 CDT
Research and Markets (http://www.researchandmarkets.com/research/511068/the_connected_home) has announced the addition of the "The Connected Home: Identifying the Target Consumer for Internet-Connected TV Devices" report to their offering.
While data-centric home networking is mainstream, the market for Internet-connected TV devices is still nascent. Targeting specific consumer characteristics is a key success factor among companies positioning next-generation connected TV devices and digital media services.
The target connected digital living room consumer household has household income between $100,000 and $150,000. These upper middleclass households ideally have children and are located in a metropolitan area on the East or West Coast.
The research, based on a sample of over 25,000 respondents in the US, is a result of MultiMedia Intelligence's strategic partnership with Experian. The partnership uniquely combines industry expertise, market sizing and forecasting models and databases with in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes.
Buy the Report
"The Connected Home: Identifying the Target Consumer for Internet-Connected TV Devices and Home Networks" characterizes the target consumer for Internet-connected consumer electronics by analyzing US consumer households with home networking and those using TV-quality Internet video.
The report includes:
Demographic forecasts for media-rich home networks, which incorporate Internet-enabled TV devices, such as digital TVs, DVD players, set top boxes, video game consoles and audio equipment. Forecasts of US shipments of Internet Protocol (IP)-enabled consumer electronics devices by type. Consumer primary data characterizing the demographic and psychographic profile of consumer households with a computing home network. Correlations with characteristics such as broadband use, multiple PC ownership, notebook PC ownership, and use of other mobile devices. The report combines industry research with consumer research to provide unique segmentation, market sizing and forecasts. The report combines industry research with consumer research to provide unique segmentation, market sizing and forecasts. Key Topics Covered: - Executive Summary - Introduction - Methodology - Personal Interviews - Multimedia Content Model - MultiMedia Equipment Model - Simmons National Consumer Survey (NCS) - The Connected Home - Industry Players - Home Networking and Connected Consumer Electronics - IPTV Impacts - Cable & Direct Broadcast Satellite - The Market for Connected Consumer Electronics Devices - The Home Network Consumer - Broadband and Broadband Consumers - Notebooks and Multiple PCs Role in Driving Home Networking - The Shift to Notebook PCs is driving Home Networking - Mobile Devices are Rising as Internet Devices - Home Networking Consumer Demographics - Location Matters - The Media Connected Consumer - Internet Video as a Driver - The Media Home Network Consumer - The Target Consumer for Internet-Connected TV Devices
For more information visit http://www.researchandmarkets.com/research/511068/the_connected_home
Source: Business Wire
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