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Sleek and Slim, Versatility and Affordability Give SanDisk’s Latest MP3 Player Its Competitive Edge

July 19, 2008

Adding some pizazz to the Middle East market is SanDisk’s latest MP3 offering: the stylish and multi-faceted Sansa Fuze. SanDisk Corporation (NASDAQ:SNDK) is a leading seller of MP3 players known for their extensive capabilities and features, and their latest offering in stores now blends eye-catching design with easy-to-use affordability.

The Fuze is a standout for its slim, 0.3 inch size fitting in your smallest jean pocket and its selection of attractive colors, prices and memory capacities. Offered in trendy electric blue, red, pink and silver, as well as classic black, prices range from USD79.99 for 2GB (holds 500 MP3 songs3), USD99.99 for 4GB (1,000 MP3 songs), and USD129.99 for 8GB (2,000 MP3 songs).

A distinguishing feature of the Fuze is its microSD card slot, which gives consumers the ability to not only expand the player’s storage capacity, but also quickly add content onto their device by managing content libraries (i.e. albums) on separate microSD cards. This also makes it easy to transfer content from their Sansa MP3 player to their mobile phone, or even their computer.

“The flash-based Sansa Fuze rounds out the Sansa product family as our compact middleweight MP3 player, joining the popular, tiny Sansa Clip and video-centric Sansa View already available in the region,” says Tareq Husseini, Sales Director SanDisk Mediterranean, Middle East & Africa. “It’s convenient for all consumers to use because it is software independent, working with Linux, Mac and Windows.”

The thin Sansa Fuze MP3 player has a voice recorder, a bright, 1.9″color screen, and a convenient scratch-proof backing, and it supports playback of a wide range of popular music formats such as MP3, WAV, Audible (for audio books) and Windows Media Audio (WMA), in both unprotected and protected files. It also gives users access to subscription download services from numerous sources, including Rhapsody, eMusic and others. Its internal rechargeable battery will play up to 24 hours of audio and five hours of video between charges.2

For more information visit http://www.sandisk.com/sansafuze/

About SanDiskSanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/ corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

1 1 megabyte (MB) = 1 million bytes; 1 gigabyte (GB) = 1 billion bytes.2 Based on continuous playback at 128kbps MP3 or 64kpbs WMA, or continuous video playback at QCIF+ 512kbps MPEG-4. Battery life and performance may vary depending upon usage and settings; battery not replaceable.3 Approximation based on 4 minute songs at 128 kbps MP3

SanDisk’s product and executive images can be downloaded fromhttp://www.sandisk.com/corporate/media.aspSanDisk’s Sansa web site/home page address: http://www.sandisk.com/sansaSanDisk’s Sansa online store address: http://www.shopsansa.com

SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. microSD and SDHC are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including specifications, applications and customer acceptance that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our products may not perform as expected and the other risks detailed from time-to-time under the caption “Risk Factors” and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

2008 Al Bawaba (www.albawaba.com)

Originally published by By Al-Bawaba Reporters.

(c) 2008 Al Bawaba. Provided by ProQuest Information and Learning. All rights Reserved.




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