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Glam Media's Glam Family Channel Adds Womensforum.Com to Network

Posted on: Monday, 21 July 2008, 12:00 CDT

BRISBANE, Calif., and NEW YORK, July 21 /PRNewswire/ -- Glam Media (http://www.glammedia.com/), the pioneer of vertical content networks and number one in reach for women online, today announced that Womensforum.com, one of the oldest and most recognized women's networks with more than 40 sites and over 6.7M unique visitors (comScore), will join the Glam Family Channel as an anchor partner in the Moms category. Glam Family focuses on all things parenting, pregnancy and baby-related.

"We are very excited to be joining the Glam Family," said Jodi Beck, President and Co-Founder, Womensforum.com. "Glam Media's sales force, agency relationships and vast knowledge of women's marketers are exactly what we need to take Womensforum.com, already the fourth-largest Family property, to the next level. Joining forces with Glam Media will prove to be an unparalled combination."

Glam Family is the most recent channel in the Glam Media vertical content network, which brings together premium media content and 500+independent publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. The parenting channel is very important for Glam Media's advertisers, and the company in part bolstered this category in response to agency demand.

"We are thrilled to have Womensforum.com, one of the top 5 networks in the Family category, with its more than ten-year track record of building content for women, join the Glam Family team," said Ernie Cicogna, CFO, Glam Media. "They have a laser focus on content that appeals to moms and families, while providing advertisers a targeted and safe environment to reach this audience."

Glam Media's vertical network connects branded display advertisers with the online audiences of 500+ sites in the Glam Publisher Network. Today, Glam Media's vertical content network is composed of five channels, including: Style, Living, Entertainment, Health and Family. Curated from hundreds of sites in the Glam Media Publisher Network, each channel offers a distinctive blend of original editorial, syndicated and media partner content created by trendsetting insiders and experts. Glam Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.

About Womensforum.com

Womensforum.com is a top five destination for women online and was the first network of independently owned sites for women. Since 1996, Womensforum.com has been a leader in bringing together quality women's lifestyle sites, and creating one of the most sought after audiences for advertisers seeking to target female consumers online.

Womensforum.com's unique market position as a network of real sites created by real women has been the cornerstone of the company's success and proven to be an ideal vehicle for the world's leading consumer, packaged goods, and other top-tier sponsors. Founded in 1996, the company continues to be operated by its founders, and is headquartered in Chicago, Illinois.

About Glam Media

Glam Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the US. With a total reach of 42 million unique monthly visitors in the US and 77 million global uniques (comScore Media Metrix), Glam Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Glam Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is based in New York City and Brisbane, California.

Glam Media

CONTACT: Caroline Hacker of Glam Media, +1-650-270-2183,caroline@glammedia.com; or Lane Buschel of The Morris + King Company for GlamMedia, +1-212-561-7454, lane.buschel@morris-king.com; or Jodi F. Beck,President & Cofounder of WomensForum.com, +1-312-396-1800 x303,Jodi@womensforum.com

Web site: http://www.womensforum.com/http://www.glam.com/

Source: PRNewswire

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