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Over 50% of US Population Watches Video Online – Are You Missing the Advertising Opportunity?

July 21, 2008

It is projected that US marketers will spend over $4.3 billion to reach the online video audience in 2011, citing the high engagement factor and the Internet’s superior tracking and targeting capabilities as a valuable revenue stream and a highly accountable method for advertisers to sway target audiences.

As such, The ClickZ Network, the largest resource for interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, is hosting a one-day forum on Online Video Advertising tomorrow, July 22, 2008, at the Millennium Broadway Hotel in New York. This fast-paced, full-day forum is geared for senior advertisers, marketers, publishers, and content providers who are using or considering this fast-moving medium.

The popular event features sessions including:

— Online Video Advertising Outlook – insight into future video advertising developments

— Online Video Advertising Strategy – the reasoning behind using video in online advertising campaigns

— Creating Innovation – challenges, strategies, execution and results behind selected online video campaigns

— Measuring Success – the latest approaches to video metrics

— Targeting and Buying Online Video Media – best practices, lessons learned, and the types of available video inventory

— Video Ad Formats – the merits and disadvantages of the numerous video ad formats: pre-roll, post-roll, interstitials, overlays, in-page banners, and more

— Technical Innovations in Video Advertising (vendors and ad servers) – the newest, most gee-whiz, I-didn’t-know-you-could-do-that products and services out there

— Fast Forward – what’s next in mobile video, live video streams, addressable TV advertising, and more

Speakers from Martha Stewart Living Omnimedia, Jupiter Media, Digitas, YouTube, Deep Focus, Campfire, IQ Interactive, Hulu, comScore, and others, will lend firsthand insight on how to jump into the online video advertising realm and reap immediate benefits.

“As more consumers tune out TV ads, online video has become a business imperative,” said Anna Maria Virzi, executive editor of The ClickZ Network, an Incisive Media property. “An intensive all-day conference such as this one offers the ideal setting for gaining practical skills you can apply the very next day to maximize your video advertising dollars.”

Passes are $795 for the full day course. To register, visit: http://events.clickz.com/video/newyork/registration.html. For more details on the Online Video Advertising event and other ClickZ events, visit www.ClickZEvents.com.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, The ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.




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