Time Warner Cable and thePlatform Announce Online Video Publishing Agreement
Posted on: Tuesday, 22 July 2008, 00:00 CDT
NEW YORK and SEATTLE, July 21 /PRNewswire/ -- Time Warner Cable , the second-largest cable operator in the US, and thePlatform, the leading broadband video management and publishing company, today announced that thePlatform will serve as the central backend video management system for Time Warner Cable's Road Runner portal.
Under terms of the agreement, thePlatform will aggregate and publish video content and associated advertising for the popular website. In addition, Time Warner Cable will have access to thePlatform's media player tools in order to create unique video channels and playback experiences for consumers. Road Runner currently offers a wide range of video content from a number of marquee content companies and programmers including: CNN, HBO, Music Choice, and Showtime.
"Part of our core mission is to provide robust and compelling video experiences for consumers, whether in front of their TVs or PCs," said Peter Stern, Chief Strategy Officer for Time Warner Cable. "As online video continues to grow in popularity on Road Runner, we need an efficient and proven way to continue meeting the growing demand. We're working with thePlatform because of their versatility and ability to create solutions uniquely tailored to our needs."
"Time Warner Cable is one of the most creative and forward-thinking companies in the video arena today," said Ian Blaine, CEO of thePlatform. "They have built a great consumer portal with content from a number of premier sources, and we're pleased to play a role in their efforts. By removing much of the 'behind-the-scenes' technical complexity, we will enable them to focus their time on providing new and enhanced viewing experiences for consumers."
Hundreds of companies use thePlatform to manage billions of video plays every year. thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets, and create unique broadband video players.
In addition to Time Warner Cable, thePlatform provides online video publishing and management for a host of well known consumer brands including: BBC, Corus Entertainment, CBS's College Sports TV, CNBC, Comcast, Gannett/USA Today, Fancast.com, Helio, HIT Entertainment, PBS, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo and numerous other media companies.
For more information, visit http://www.theplatform.com/ or http://www.timewarnercable.com/.
About thePlatform:
thePlatform(TM), a subsidiary of Comcast, is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets, and create unique broadband video players. Hundreds of media companies use thePlatform to manage billions of videos plays every year. Customers include BBC, CBS's College Sports TV, CNBC, Comcast, Corus Entertainment, Gannett, Helio, HIT Entertainment, PBS, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.
About Time Warner Cable:
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas -- New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of March 31, 2008, Time Warner Cable served approximately 14.7 million customers who subscribed to one or more of its video, high-speed data and voice services.
thePlatform
CONTACT: Troy Edwards of JLM Partners, +1-206-381-3600, mobile,+1-206-769-7857, troy@jlmpartners.com, for thePlatform; or Alex Dudley of TimeWarner Cable, +1-212-364-8229, alex.dudley@twcable.com
Web site: http://www.theplatform.com/http://www.timewarnercable.com/
Source: PRNewswire
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