July 22, 2008

Canada Internet Users and Usage Growth is Projected to Be 3.7% in 2008

Research and Markets (http://www.researchandmarkets.com/research/3b1ae0/canada_internet_u) has announced the addition of eMarketer's new report "Canada Internet: Users and Usage" to their offering.

Growth in Internet users in Canada is slowing. It's projected to be just 3.7% in 2008. On the other hand, the online population is already approaching 23 million people: over two-thirds of all Canadians.

This report analyzes the county's online demographics and usage patterns as online population growth slows and matures. Canada's online population growth may be slowing, but that doesn't mean things are slowing down. Broadband is more prevalent in Canada than in many other countries, including the US. Broadband penetration is also growing more quickly than the online population. About two-thirds of households have broadband in 2008, but three-quarters will benefit from high-speed connections by 2012.

Key questions the "Canada Internet" report answers:

-- Is Canadian Internet usage growing or slowing?

-- How many households have broadband access?

-- How do Internet access and usage vary among regions?

-- What activities are most popular with Internet users in Canada?

 Key Topics Covered:  - Executive Summary - The eMarketer View - Canada's Online Population - Geographical Variations - Demographics of Canadian Internet Users - Online Activities - Social Networking - Favorite Social Media Sites among Internet Users in Canada, 2007 (% of respondents) - Social Media and Content Sharing - The Internet and Traditional Media - Endnotes - Related Information and Links  Companies Mentioned:  - China Internet Network Information Center (CNNIC) - comScore Networks Inc. - comScore qSearch - Data Center of China Internet (DCCI) - eMarketer - Facebook - Foundation Research Group, Inc. - Harris Interactive - Industry Canada - International Telecommunication Union (ITU) - Ipsos - Ipsos Reid - JPMorgan - Nokia - OCLC Online Computer Library Center, Inc. - Office of Communications (Ofcom) - UK - Out-of-Home Marketing Association of Canada (OMAC) - Point Topic - Pollara - Solutions Research Group - Statistics Canada - Synovate - The Future Laboratory - Universal McCann - Veritas Communications 

For more information visit http://www.researchandmarkets.com/research/3b1ae0/canada_internet_u