July 22, 2008

Certona Closes $7.0 Million Series A Financing

Certona, a provider of automated optimization and personalization solutions for multichannel retailers, announced today that it has closed a $7.0 million Series A financing led by ABS Ventures, with participation from previous investor Express Ventures.

The funding will be used to expand the company's sales, marketing, customer support, and product development resources.

"Certona is one of the leaders in a product category that is becoming critical for online and multichannel retailers. We feel that their proprietary Resonance platform is truly a disruptive technological breakthrough," said Thayer Swartwood of ABS Ventures. "No one else in the industry has their impressive client list and customer retention track record. We look forward to working with the company to grow its business."

"ABS Ventures not only brings us added capital, but also the operational and strategic expertise to help us stay at the cutting edge of the Internet and e-commerce markets," said Meyar Sheik, founder and CEO of Certona. "This partnership combined with our long-term approach will help us continue along the path of strong growth."

Resonance leverages the traffic and purchase patterns of a site's visitors as well as many other visitor and product attributes to help create the most unique and individualized online experience for each visitor without the need for any personally identifiable information or special interaction with individuals.

"We believe the e-commerce and Internet battleground is already moving toward 'Web 3.0,' which has the characteristic of focusing on the individual user's experiences and ability to receive the right information at the right time from anywhere," said XJ Wang, Vice President at the Yankee Group. "It's no surprise, then, that Certona is receiving investment interest for their solution, given the current market trends along with their proven track record."

About ABS Ventures

Since 1982, ABS Ventures has helped exceptional management teams build industry leading companies through its contribution of strategic, technical and operational resources. Based in Boston, the firm invests in rapidly growing companies with innovative, market leading products or services.

About Certona Corporation

Certona is the creator of Resonance(R), a real-time optimization and personalization platform that automates a company's ability to deliver a highly individualized and targeted experience that calls each online visitor to a sales or other marketing-related action. The "self-optimizing" service is powered by a sophisticated neural networks engine to deliver real-time product, content, and promotional offers to multiple channels -- web, email, call center, point-of-sale, social networks, RSS and mobile. Clients are up and running in less than a month and include some of the most recognized online and multichannel retail brands across all popular verticals. For more information, visit www.certona.com.

Copyright 2008 by Certona Corporation. All rights reserved.

 Contact: David Oates Stalwart Communications (858) 750-5560 Email Contact

SOURCE: Certona Corporation