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CinemaNow Survey Shows Ninety-Four Percent of Americans Believe Movie Downloads Are Better for the Environment

Posted on: Tuesday, 22 July 2008, 12:00 CDT

A new survey conducted by CinemaNow (www.cinemanow.com), the digital entertainment innovator in delivering high-quality Hollywood movies and TV shows across multiple platforms, points to what industry experts have been saying for years: downloading movies is far more convenient and eco-friendly than taking a drive out to the local video store. The survey reports that 94 percent of Americans believe that they make a bigger contribution to the environment by downloading a movie online versus renting or buying at a video store. It's a finding bolstered by results that indicate more than 64 percent of those surveyed believe the biggest benefit to downloading online is not having to drive to get a movie or wait for it in the mail in the first place.

"With the hike in gas prices, it's not surprising that a significant number of movie-lovers are changing old habits like driving down to the local video store," said Ashley Woodworth, senior vice president of marketing, CinemaNow. "What surprised me the most about our latest poll results is how many people thought Christian Bale looked best in his Batman outfit, since I myself have always been a big fan of Adam West's retro look."

The survey found that consumer adoption of digital sharing features such as streaming to IP-enabled TV or loading content onto MP3 players still lags in comparison to burning DVDs. In fact, more than half (51 percent) of Americans say they've tried burning the digital movies onto DVDs versus 18 percent who have tried connecting them to set-top-boxes or cable box.

CinemaNow provides a full range of options for consumers who are curious about the range of benefits digital download technologies provide. Consumers can remotely purchase and download full-length movies to any of CinemaNow's Media Manager-enabled connected devices, including PCs, digital television sets (DTV), portable media players (PMP), set-top boxes (STB) and network attached storage (NAS) devices right from the mobile phone. In addition, earlier this year, CinemaNow launched a mobile service feature in which consumers with Internet access on their mobile phones have the option to preview high-quality trailers prior to purchase from CinemaNow's comprehensive library of 10,000 movies, TV shows and music videos. Check out www.mobile.cinemanow.com to experience the next generation of movies on-demand.

CinemaNow's Digital Download Survey was conducted on the CinemaNow.com website May 19th through June 19th, 2008.

About CinemaNow

CinemaNow, Inc. is an innovator in digital entertainment technology, delivering high-quality Hollywood movies, TV shows and music videos to users across multiple platforms. Founded in 1999, CinemaNow has partnered with some of the biggest brands in consumer electronics and digital entertainment including ARCHOS, EchoStar Communications, Hewlett-Packard, Macrovision, Microsoft, Samsung, Sonic Solutions, uVu Mobile and Technicolor to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, ABC News, Disney, HDNet, Lionsgate, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel and Warner Bros. For more information: www.cinemanow.com.

Source: Business Wire

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