July 22, 2008
Thomson’s PRN and GSN Team Up to Co-Produce Entertaining Content for Brand New Game Show, CATCH 21, on Checkout TV(TM) Network Screens in Supermarkets
Thomson's Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions at retail, and GSN (Game Show Network), the premier television network for games, today announced a programming deal to present a unique blend of branded content to shoppers on PRN's Checkout TV(TM) network in supermarkets nationwide.
"Catch 21 In Line" combines elements of GSN's new game show "Catch 21" customized for shoppers on PRN's Checkout TV(TM) network with a GSN campaign promo designed to get shoppers to tune in to the show. As shoppers wait in line, they are invited by a message from host Alfonso Ribeiro to play the game by answering trivia questions worth a total of 21 points. The campaign runs through August 3, 2008 in 1,004 supermarkets that offer Checkout TV(TM).
"GSN is always looking for new ways to engage viewers in our original shows and PRN's Checkout TV(TM) network gave us a unique avenue to use original programming to achieve our goals," commented GSN's Kelly Bernstein Sloan, Executive Director of Marketing & Promotions.
GSN, Vice President of Marketing & Promotions, Ally Goldsby, added, "Games are GSN's DNA! What better way to reach women than with an activity they love to engage in at a place that they're regularly at. We recognize that being attentive to a woman's lifestyle and understanding how best to place our GSN brand in her mindset is critical. Working together with PRN has enabled us to do just that."
PRN operates the world's largest Checkout TV(TM) network, presenting engaging programming on more than 19,000 multi-paned screens that entertains and informs shoppers while they wait in line at supermarket and retail locations. PRN currently has more than 100 active content partnerships with many top television networks and publishers, covering a wide range of programming content.
PRN enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN's programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN's retailer customers include ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market, and Walmart Stores.
GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and online competition games site, GSN.com. As the premier television network for games, GSN produces some of the most popular original game tournaments and free games. GSN is distributed throughout the U.S. and Canada by all major cable operators, satellite providers and telcos. The company is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further information, visit GSN's press website at corp.gsn.com.
About Thomson: the worldwide leader in video solutions
Thomson (Euronext Paris:18453)(NYSE:TMS) is the world leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, network operators (telcos, broadband, satellite and cable operators) and an increasing range of professional users of videos. We deliver superior value to our customers through a unique combination of industry leading technologies, systems and services, enabling us to offer differentiated and innovative end-to-end solutions based on a broad portfolio of Intellectual Property. At the cross-roads of the CME industries, leveraging our core competencies in video but also audio, data and voice, we enable our customers to take advantage of the growth opportunities brought on by the digital convergence revolution. For more information: http://www.thomson.net.