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Podcast.Com, Videocast.Com, Muzic.Com and MP34U.Com to Join Rapidly Growing MatchKey Partner Network

Posted on: Wednesday, 23 July 2008, 12:00 CDT

matchmine(TM), the leading provider of user-centric media discovery systems, today announced the addition of two new partners, representing four media destination sites, to the MatchKey Partner Network(TM). Treedia Labs, which owns Podcast.com and Videocast.com, and MP3 Lunatics, which owns Muzic.com and sister-site MP34U.com, will soon use the matchmine Media Discovery Platform(TM) to enable their users to discover content they love based on their unique preferences, delivering a better recommendation experience that generates longer session times and additional revenue. The new destination sites include:

-- Podcast.com - Podcast.com is the first podcast consumption site to leverage the Treedia Feed Management Platform. Podcast.com provides users with access to over 60,000 curated podcasts and combines social media, viral sharing, and personal directory management functionality. Consequently, it is the fastest growing podcast consumption site on the Web. Podcast.com is a Treedia Labs property.

-- Videocast.com - Videocast.com also leverages the Treedia Feed Management Platform. Videocast.com is the only video consumption site that is dedicated to Web-syndicated video programming. Videocast.com combines rich video discovery and consumption capabilities that provide users with a powerful video consumption experience. Videocast.com is a Treedia Labs property.

-- Muzic.com - Muzic.com is the preeminent online directory of MP3s that facilitates free, legal sharing and discovery of a wide variety of music.

-- MP34U.com - MP34U.com is a community-based website fueled by a network of sources dedicated to finding the best MP3s in the music universe and making them available to music lovers online.

"The addition of Treedia Labs and MP3 Lunatics to the MatchKey Partner Network provides users with four more premier destination sites to use their MatchKey," said Michael Troiano, CEO of matchmine. "The depth of content these new partners provide significantly enhances the predictive value of the network as a whole, meaning that all MatchKey users can enjoy a more intuitive and personalized discovery experience."

These latest partners can now leverage the matchmine Media Discovery Platform, enabling their users to save their personal preferences in a MatchKey(TM) - a sophisticated digital representation of each user's personal interests and tastes. Users can share their MatchKey with any site within the MatchKey Partner Network, making their individual preferences portable. The MatchKey develops a broad and deep understanding of each user's preferences each time it's used, enabling every partner site in the network to present more intuitive and relevant media recommendations.

"With a growing list of more than one million episodes of audio and video content available, we needed to find a way to help our users discover new and interesting content that matches their tastes and interests," said Duncan Perry, COO of Treedia Labs. "matchmine gives our users a great way to leverage their preferences to discover new podcasts and related content."

"Muzic.com is a great venue for users to find new music they'll enjoy, but might not have known about," said Brian Villanueva, Muzic.com. "The predictive value delivered by matchmine provides our users with highly targeted recommendations based on their unique preferences, helping them to discover new music and connect with the artists that take advantage of our website."

About Treedia Labs:

Treedia Labs is the leading developer of media aggregation and distribution platforms that provide feed management and distribution to any Internet connected device. The company's core product, the Treedia Feed Management Platform, powers a variety of downloadable media solutions including Podcast.com and Videocast.com. Visit us at http://treedia.com.

About Muzic.com

The Muzic Lover's Playground is the preeminent MP3 filtering scheme on the World Wide Web. The sites muzic.com, MP34U.com, and mp3jackpot.com were created by the MP3 Lunatics to facilitate music discovery in the MP3 format. The interconnected websites are a fun way to find music you "don't know about." All the music in the Playground is free and legal to download and share. The muzic collection is made up of MP3s uploaded directly from the artists who create them. These MP3s are offered using a music sharing license that enables fans to download and share the MP3s, with the composer reserving all commercial rights.

About matchmine

matchmine LLC is the media discovery company that delivers personalized recommendations for movies, music and other content anywhere on the Web. matchmine lets users easily create, store, and evolve a sophisticated digital representation of their personal interests and tastes online, called a MatchKey(TM), which they can share with any member of the MatchKey Partner Network. Partners leverage the matchmine Media Discovery Platform to present both content and relevant, targeted offers matched to each MatchKey user's individual preferences. matchmine is privately-held and headquartered in Needham, Mass. Please visit www.matchmine.com to learn more.

Source: Business Wire

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