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Reprise Media Announces Results of Transformative Corporate Social Responsibility Campaign

July 23, 2008

Reprise Media, a leader in search and social media marketing, revealed the results of their combined paid search and social media campaign for the Center for Global Development (CGD) today. The CGD campaign was part of Reprise Media’s Corporate Social Responsibility program, which includes pro bono outreach to Google Grant recipients to help manage grants efficiently. Reprise Media’s campaign with CGD has already been recognized with a prestigious Stevie Award nomination.

Like many Google Grant recipients, CGD was only able to effectively spend a fraction of their $40,000 monthly credits using their in-house resources.

The Reprise Media strategy for CGD was built on the company’s integrated marketing philosophy: a unified message across all search ads and leading social media platforms, linked so that each profile and page funneled visitors back to CGD’s sites. Reprise Media helped CGD expand their keyword list significantly while incorporating them with CGD’s message outreach to social media sites and interest groups.

Results were impressive: A 15X traffic surge over the first three months — search referrals now account for 30% of entire traffic — driving users back to their sites and widening the potential donor pool.

Reprise Media invites Google Grant recipients to contact them via their webform for more information on how they can help.

About Reprise Media

Reprise Media is an award-winning search engine and social media marketing agency. The company helps leading brands – including Microsoft, ABC, Gateway, Samsung and Texas Instruments – manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through the power of search. Searchviews, the company’s blog, provides daily news and commentary on the search engine marketing industry and is considered a must-read by industry insiders.

A subsidiary of the Interpublic Group (NYSE: IPG), Reprise Media is headquartered in New York and has offices in San Francisco and Boston.

Reprise Media is a registered trademark of Reprise Media Inc. All other product and brand names are the property of their respective owners.




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