July 23, 2008
USA Takes Week With Unprecedented Five Originals on the Air
NEW YORK, July 23 /PRNewswire/ -- USA Network won basic cable prime this week, delivering more P25-54 (1.38 million, +32% over nearest competitor), P18-49 (1.27 million, +17% over nearest competitor), total viewers (2.98 million, +23% over nearest competitor), and households (2.26 million, +25% over nearest competitor) than any other network in basic cable prime. USA also boasted a 2.35 household coverage rating, the highest in basic cable prime (+0.44 over nearest competitor).
USA leads the way this summer in original programming as the only cable network with five original hit series currently on-air simultaneously. All seven hours of USA's original programming placed in the week's top ten P25-54 telecasts, each delivering over 2 million viewers.-- The Season 7 premiere of MONK was the most-watched telecast of the night Friday with 2.48 million in P25-54, 5.64 million total viewers, and households 4.02 million. This was Monk's top season series premiere since 2005, delivering +17% more P25-54 and +24% more P18-49 than last year's Season 6 premiere. In MONK's timeslot, USA was the #1 TV network, broadcast or cable, among P25-54.
-- PSYCH's Season 3 premiere was the top P18-49 telecast Friday (2.04 million), second only to MONK on the night among P25-54 (2.32 million). This episode was up +9% among P25-54 from last summer's Season 2 premiere and up +15% among P18-49.
-- In the second week of its second season, BURN NOTICE owned Thursday night, delivering twice as many P25-54 (2.33 million) as the #2 telecast of the night as well as taking top honors for the night among P18-49 (2.07 million), total viewers (4.87 million), and households (3.72 million). USA was the #1 English-language network, broadcast or cable, in delivering M18-49 and M25-54 during BURN NOTICE's Thursday 10P timeslot. Only the Season 2 premiere has delivered more P25-54 or total viewers than this week's BURN NOTICE.
-- IN PLAIN SIGHT was the #1 P25-54 telecast Sunday with 2.33 million viewers, more than either ABC or CBS in its timeslot. IN PLAIN SIGHT also beat these networks among P18-49 (1.89 million)
-- LAW & ORDER: CRIMINAL INTENT was the top entertainment telecast among P18-49 Sunday with 1.97 million, second only to IN PLAIN SIGHT among P25-54 on the night with 2.22 million. USA delivered more P18-49 and P25-54 than ABC and CBS during CI's Sunday 9P timeslot.
This week's WWE MONDAY NIGHT RAW was the top entertainment program of the week among P18-34 (1.19 million), and 2nd for the week among P18-49 (2.37 million). USA delivered more P25-54 and P18-49 than ABC in both hours of the show (9P and 10P) while at 10P USA was the #1 entertainment network among P18-34, M18-49, and M25-54.
*Note: all weekly daypart and program data is Live+SD.
USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com/. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
Web site: http://www.usanetwork.com/