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AskMen.Com Unveils Great Male Survey Breaking Down Myths of Male Behavior From Over 70,000 Readers

July 24, 2008

AskMen.com, the Internet’s top men’s lifestyle site, today unveiled the results from the AskMen.com Great Male Survey. More than 70,000 AskMen.com readers took the survey, which was broken down into five sections: Lifestyle, Dating, Sexuality, Power & Money and Men in 2008. The AskMen.com Great Male Survey contained over 150 unique and thought-provoking questions that dove directly into the psyche of the modern male. AskMen.com also teamed up this year with Yahoo! Shine (http://shine.yahoo.com), a leading lifestyles website for women, to host the Great Female Survey asking Yahoo! Shine readers to weigh in on selected questions from the AskMen.com Great Male Survey. The survey included 40 questions focusing on dating and sexuality and drew close to 10,000 respondents over a four week period. Readers can view the results from the AskMen.com Great Male Survey at http://www.AskMen.com.

The AskMen.com Great Male Survey challenged most modern conceptions of men, who are often portrayed in the media as being immature, insensitive, and afraid of commitment. Quite the opposite, the AskMen.com Great Male Survey actually debunked many of the standard stereotypes to show that the modern man is one driven by a sense of values, loyalty and family. Findings included:

— 60% of men are nostalgic for the days when a handshake in business meant something

— 77% of men look for girlfriends with “wife potential”

— 69% of men would never cheat on their partner

— 57% of men cook at home and enjoying doing it

— 56% of men said that being a good father or husband makes a man “manly”

— 61% of men feel that no commercial depictions of the male gender are accurate ones

“These survey results will be surprising to many women, most of whom have a completely different perspective of what the average man thinks and feels,” said James Bassil, Editor-in-Chief of AskMen.com. “AskMen.com has been exploring the male persona for the past ten years and we know it well. The AskMen.com Great Male Survey is the perfect avenue to give both women and men insight into male culture.”

AskMen.com also partnered with Yahoo! Shine to ask their female readers to help define the modern day woman and to understand where males and females differ in opinion on sex and relationships. Readers on Yahoo! Shine weighed in on selected dating and sexuality questions from the AskMen.com Great Male Survey and challenged many stereotypes as women opened up on topics such as sex, money and pregnancy. Findings included:

— Women have more sex partners – 20% of women admitted to having had more than 15 sex partners, while only 17% of the male respondents said have had more than 15 partners.

— Women are more satisfied with their partners and sex life – 34% of females respondents said they would not change a thing about their lovers, while only 17% of men said the same. Additionally, 23% of female respondents are completely satisfied with their sex lives, versus only 14% of males.

— Women are more open and honest about their sexuality – Only 17% of the female respondents have lied to a partner about their sexual experiences, while 31% of men have lied. More women share fantasies with their partners than men do.

“We all know the modern woman is bold, sexy and not afraid to go after what she wants,” Erin Flaherty, Sex and Relationships Editor for Yahoo! Shine said. “The Great Female survey confirms what we’ve known all along about Yahoo! Shine’s audience in terms of articulating this. The surprises lie more in the similarities in the way men and women think.”

Readers can view the results from the AskMen.com Great Male Survey at http://static.askmen.com/specials/2008_great_male_survey/.

Readers can view the results from the Great Female Survey at http://static.askmen.com/specials/2008_great_female_survey/.

About AskMen.com

AskMen.com, a unit of Fox Interactive Media, is the world’s leading men’s lifestyle web site, attracting nearly 7 million monthly readers. An online resource for men with daily features on subjects such as fashion, fitness, dating, money and entertainment, AskMen.com has the widest online audience reach in the “Men’s Lifestyle” category against all other websites, according to MediaMetrix. A foremost content provider with an archive of more than 40,000 articles available for free online, AskMen.com updates daily and features over 300 new features a month. AskMen.com has had content partnerships with the likes of MSN, AOL, Netscape, CompuServe, FOX Sports, and more.

About Yahoo! Shine

Yahoo! Shine is a new lifestyle site for women ages 25-54, helping them stay on top of their interests with smart, engaging editorial and a vibrant community. The site covers beauty & fashion, parenting, work & money, sex & love, home, food, healthy living, entertainment, and astrology. It fuses the best lifestyle editorial content from the top publishers, daily content from a dedicated staff of editors and content from users. Yahoo! Shine draws more than 10 million visitors per month. Visit: http://shine.yahoo.com.




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